Beginning IdeasMarch 29, 2016The eight horseshoe-shaped booths have built-in taps and can be reserved.Photo: Juan Luis Gonzalez/media644.comLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeVenuesHomeCharactersHomeOther EventsHomeOther Events