Concept rooms

The Greenpoint Terminal space provided access to an alleyway, which featured several branded scenarios for guests to discover.

Custom-made neon signs were hung throughout the event.

The event hashtag #lipstickismyvice was inspired by the after-dark theme.

Lipstick names were incorporated throughout the event in unexpected ways like this license plate wall decor.

Urban Decay imagery was transformed into large-scale wheat pastings, which were stuck to the brick walls of the outdoor space.

An adult bookstore with fluorescent-lined bookshelves was the inspiration for a bar area.

Guests could "check in" to the "No-Tell Motel" by choosing a lipstick name; the room's lighting would change color based on the selection.

The motel featured a boudoir scene with kitschy furnishings and props.

In the "No-Tell Motel," guests tested out the new lipsticks in a makeshift dressing room.

Guests could try on masks and snap pics in the hotel room setting. "We wanted every single area of the event to be a photo-ready moment," said Long.

Cloud Catering provided street cart-style grub for the crowd, including hot dogs, noodle dishes, and more.

A newspaper rack held Urban Decay's branded riff on the Village Voice, with stories promoting the new makeup collection and star, actress Ruby Rose.

The lipstick collection served as decor and was on display in clear, round coffee tables.