WeWork Summer Camp 2014
Submitted by Eventique
In August 2014, more than 1,500 WeWork employees and members converged on a children’s camp in the Adirondacks for education, networking, and old-fashioned fun. Producer Eventique devised three days of activities that would invigorate attendees, offerings that included outdoor film screenings, concerts, Bollywood-inspired dance workouts, ziplining through the forest, ropes courses, workshops on how Ayurveda can help in business and life, and various other teambuilding options. For accommodations there were glamping tents and dormitory-style cabins.
Mashable House at SXSW 2014
Submitted by Mashable
At South by Southwest Interactive 2014, the Mashable event team aimed to create a buzzed-about experience that would resonate not only with the Austin, Texas-based Internet-savvy attendees, but also with the brand’s digital audience of 17 million social media followers. The result was Mashable House, a three-day activation filled with one-of-a-kind photo ops and attractions. More than 4,700 guests attended to get pictures with Internet celebrity Grumpy Cat, to recreate Miley Cyrus’s infamous “Wrecking Ball” video, and more, which were then shared extensively on social media. There was also a secret speakeasy within the house; to enter, guests were required to follow MashableEvents on Twitter and tweet using the hashtags #MashSXSW and #TheEasterEgg. Overall, there were 3,900 Twitter mentions of #MashSXSW and 99 million Twitter impressions.
SwarmGaming
Submitted by SwarmWorks
SwarmGaming is a unique, interactive technology for events meant to rethink the way groups experience entertainment. Via optical signals, the system allows hundreds or thousands of people to jointly play computer games as part of a live experience. Participants receive reflector devices with which they send signals, so a group can combine to control a sailing ship or an aircraft together, or split in half to play a game such as football-pong competitively. It works to energize a meeting group, wake up a crowd after a break, and generate team spirit.
