SummerMay 26, 2016Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.Photo: Joe Scarnici/Getty ImagesLatest in HomeExperiential Marketing, Activations & SponsorshipsPride Month 2024: A Look at Events Celebrating the LGBTQIA+ Community Around the U.S.Meetings3 Most Memorable Moments From Google I/O 2024Food TrendsShould You Add Carbon Labeling to Your Event Menus?TrendsWhat's New in Meetings and Trade Shows: Engagement Trends, CL24 Achieves Sustainable Event Certification, Philly's Training Center for Convention Staff, and MoreRelated StoriesHomeChinese elementHomeSouvenirsHomeCaterinhHomeAmenidades