SummerMay 26, 2016Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.Photo: Joe Scarnici/Getty ImagesLatest in HomeEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalEvent Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Related StoriesHomeChinese elementHomeSouvenirsHomeCaterinhHomeAmenidades