
The two-day conference closed with a party at the Masonic Hall in Chelsea.
Photo: Shannon Carroll
14. Turn It Into an Activity

A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.
Photo: Anna Sekula/BizBash

Colorful arrows (and some smiley faces, for added pep) led guests to the festive event.
Photo: Sonja Garnitschnig

Roving card dealers dressed in flapper costumes presided over games of blackjack and poker using custom chips—actually chocolate coins—with the company logo.
Photo: Rodney Bailey/EventPhotojournalism.com