U by Kotex’s the Period Projects is a multiyear program and project series designed to change the way people think about and talk about periods. The Period Shop in New York was its first event.
Photo: Courtesy of Kotex
The upstairs lounge area featured hot pink and white furniture, a cocktail bar, and a charging station.
Photo: Courtesy of Kotex
The shop was stocked with theme merchandise by primarily female-owned companies, such Gullah Girl PMS tea, Baggu pouches, and Coucou Suzette cheeky socks.
Photo: Courtesy of Kotex
Hungry visitors could choose from a selection of Compartés chocolate bars.
Photo: Courtesy of Kotex
In addition to the custom merchandise, the shop was filled with U by Kotex products.
Photo: Taylor McIntyre/BizBash
Playful decor filled the bright Flatiron space.
Photo: Taylor McIntyre/BizBash
A clever ceiling installation featuring dangling tampons hung from the center of the space.
Photo: Taylor McIntyre/BizBash
U by Kotex asked visitors to complete the phrase,"My Period Is...," as part of chalkboard wall art.
Photo: Taylor McIntyre/BizBash
Visitors could create and share GIFs with tampon-theme backgrounds.
Photo: Taylor McIntyre/BizBash
The "Truth Booth" allowed guests to record video messages about their menstruation experiences.
Photo: Taylor McIntyre/BizBash
At the launch event, signature cocktails and PMS-approved snacks such as ice cream and cupcakes were served.
Photo: Taylor McIntyre/BizBash
College student Sarah Michelson's Tumblr post inspired the pop-up shop.
Photo: Taylor McIntyre/BizBash
To promote Rosanna Pansino's baking channel on YouTube, Allied Experiential recently made over SoHo’s Little Cupcake Bakeshop with an Angry Birds theme.
Photo: Courtesy of Allied Experiential
