To create a fun, festival atmosphere at this year’s Google I/O, organizers used a variety of materials and colors to decorate the 10 tents that housed the breakout sessions.
Photo: Courtesy of Google
The spaceship design of the keynote stage tied to the conference theme of "Content Strikes Back"—a play on Star Wars—and became a popular backdrop for attendees to use in photos.
Photo: Courtesy of Content Marketing World
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
Photo: Courtesy of Content Marketing World
C2 will be bringing its popular sky lab—where participants brainstorm business solutions while sitting in suspended chairs—to IMEX Frankfurt May 15 to 17.
Photo: Sebastien Roy
HBO held an interactive pop-up exhibit inspired by the network’s new late-night series, Random Acts of Flyness, in August in New York. The exhibit, which was produced by Team Epiphany, featured vignettes inspired by the themes and cultural idioms featured in the series, which explores patriarchy, white supremacy, and sensuality through a stream-of-conscience style. The “Black Women Won’t Save Us All?” room recognized black women who have made history by broadcasting names on a screen. Attendees were invited to write the name of a black woman who has inspired them on two walls that flanked the screen.
Photo: Dorothy Hong
