In December, the brand hosted a holiday event called “Target Wonderland” in New York. The whimsical activation featured a photo experience composed of Disney’s Tsum Tsum characters.
Photo: Courtesy of Target
At the launch of the Hand Made Modern collection in New York in April 2015, a D.I.Y. theme carried over to bars where guests made cocktails.
Photo: Courtesy of Target
To introduce its Pillowfort collection, Target hosted a kid-friendly event in New York in March. The event featured areas with activities that corresponded to themes in the collection.
Photo: Courtesy of Target
At a preview for the Adam Lippes for Target collection in New York in August, the pool at 620 Loft & Garden was decked with the brand’s floating bull’s-eye logo.
Photo: Courtesy of Target
As part of its sponsorship of the after-party, McDonald’s showcased a branded photo booth bed to promote its 24-hour breakfast. The menu change came at the request of the chain’s customers and has proved popular.
Photo: Sean Twomey
At the Samsung 837 opening in 1 New York in February, attendees walked through a mirror-filled tunnel displaying images from their Instagram accounts, which they synced up via Samsung Galaxy phones.
Photo: Courtesy of Samsung
San Francisco Mayor Ed Lee participated in a soccer shootout in September at the Team Visa Summit in advance of the Summer Olympics in Brazil. In 2016, Visa marks its 30th year as a sponsor of the Olympics.
Photo: Josh Edelson/AP Images for Visa
The version of the Everywhere Lounge at Cannes Lions festival had a Mediterranean vibe.
Photo: Courtesy of Visa
Visa brought a version of its Everywhere Lounge concept to Super Bowl 50—conveniently located in its corporate hometown of San Francisco.
Photo: Jack Huynh/Orange Photography
Intel worked with design agency the Taylor Group to create larger-than-life statues to represent the company’s four key passion points at this year’s C.E.S. in Las Vegas.
Photo: Courtesy of Intel
Illustration: Cornelia Stiles/BizBash
Wynwood Walls
Photo: Will Graham
