“It is all about the experience. Millennials in particular are having fewer wedding guests overall but spending more per guest to ensure they feel cared for and have an incredible time,” says Amber Harrison, wedding expert from Wedding Paper Divas. “For weddings, these experiences include specialty food or beverage items, killer music, unexpected entertainment, and more. This trend is absolutely spilling over to corporate events. Some of our most successful events have included experiential elements to keep attendees excited and engaged. Fun activities included retro spin-art, nail bars, build-your-own succulent terrarium, D.I.Y. stationery bar, and more. For both weddings and corporate events, these kinds of hands-on experiences tend to lead to a significant increase in the social activity surrounding the event.”
Pictured: Los Angeles-based Seed Floral Interactive offers a customizable terrarium bar for events.
The 10th annual Google I/O took place May 18-20 at Shoreline Amphitheatre in Mountain View, CA. Organizers gave the event a fun, festival-inspired vibe in numerous ways, including dividing the grounds into four zones by stacking shipping containers to create towers that designated each area. Colored smoke wafted from the towers at night.
Also at Lollapalooza, Pepsi hosted its 1893 tasting truck, which offered the soft drink in cola and ginger flavors in a beer garden-type setting.
