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NDG Student Living

June 19, 2016
Latin Marketplace Groundbreaking
Latin Marketplace Groundbreaking

Northeast D.C.'s Union Market district broke ground on a new Latin marketplace concept from chef Jose Garces on June 13. Putting a unique spin on a traditional groundbreaking, Union Market's From the Ground Up initiative enlisted local artists, sculptors, restaurateurs, and international painters to decorate a number of ceremonial shovels for the event. The shovels were accompanied by paintings of Union Market by artist Brooke Bronner.

Photo: Joy Asico
Amfar Inspiration Gala New York
Amfar Inspiration Gala New York

The seventh annual Amfar Inspiration Gala New York took place June 9 at Skylight at Moynihan Station. Sponsor Moët Hennessy brought an on-site champagne vending machine to the event.

Photo: Michele Laufik/BizBash
Luxe Launch Showcase
Luxe Launch Showcase

Luxe Linen and Rayce PR hosted the Luxe Launch showcase at Vibiana in Los Angeles in May. The "Hibiscus Glitz" table—designed by A Good Affair, Little Hill Floral Designs, and Dish Wish—provided whimsical rentals that included plates with sayings like "Holy shiitake" and "It takes two to mango."

Photo: Krista Mason Photography
SickKids Scrubs in the City
SickKids Scrubs in the City

The Hospital for Sick Children's 15th annual Scrubs in the City benefit took place June 2 at Evergreen Brick Works in Toronto. Going along with the "London Calling" theme, the event had a selfie station that included an English garden rose wall and tea set built by sponsor Caspar Hayden Design.

Photo: George Pimentel Photography
SickKids Scrubs in the City
SickKids Scrubs in the City

The event also featured a larger-than-life pool table that mimicked a game of soccer, one of England's top sports.

Photo: George Pimentel Photography
Google I/O
Google I/O

The 10th annual Google I/O took place May 18-20 at Shoreline Amphitheatre in Mountain View, CA. Organizers gave the event a fun, festival-inspired vibe in numerous ways, including dividing the grounds into four zones by stacking shipping containers to create towers that designated each area. Colored smoke wafted from the towers at night.

Photo: Courtesy of Google
Google I/O
Google I/O

What organizers dubbed "art cars" were decorative elements during the day that became stages for musical performances at night.

Photo: Courtesy of Google
Governors Ball
Governors Ball

The sixth annual Governors Ball music festival took place June 3-4 at Randall's Island in New York. MAC Presents created the Miller Lite Beer Hall, an interactive fan experience that paid homage to the brand's start in Milwaukee in 1855. The activation included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.

Photo: Taylor McIntyre/BizBash
Governors Ball
Governors Ball

The House of Extraordinaire by Perrier featured a clear tent structure that included a photo station, which imagined guests in a high-flying hot-air balloon.

Photo: Taylor McIntyre/BizBash
Governors Ball
Governors Ball

Bacardi brought its Untameable House Party to the festival in the form of a two-story public space that included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.

Photo: Courtesy of Bacardi
Art installations on the festival grounds featured the event's hashtag, #YoureDoingGreat, as well as murals of recently deceased musicians such as Prince.
Art installations on the festival grounds featured the event's hashtag, #YoureDoingGreat, as well as murals of recently deceased musicians such as Prince.
Photo: Taylor McIntyre/BizBash
DailyMail.com's Seriously Popular Lounge
DailyMail.com's Seriously Popular Lounge

For its first appearance at Governors Ball, DailyMail.com hosted the invite-only Seriously Popular Lounge. The lounge, which offered views of the main stage and was produced by Barkley Kalpak Agency, included a photo activation with props such as emoji signs. Guests who posted their photos to social media with the event hashtag received a printout. Photoboxx supplied the printer.

Photo: Taylor McIntyre/BizBash
DailyMail.com's Seriously Popular Lounge
DailyMail.com's Seriously Popular Lounge

Guests were encouraged to take a picture with on-site takeaways such as the "I Regret Nothing" bags, which included items such as eyedrops and facial wipes. IPads stationed around the lounge previewed the website's content.

Photo: Taylor McIntyre/BizBash
DailyMail.com's Seriously Popular Lounge
DailyMail.com's Seriously Popular Lounge

InCharged provided branded charging stations for attendees.

Photo: Taylor McIntyre/BizBash
DailyMail.com's Seriously Popular Lounge
DailyMail.com's Seriously Popular Lounge

In addition to guest DJs, specialty drinks, and concierge services, the lounge offered games such as Jenga.

Photo: Taylor McIntyre/BizBash
Miller Lite Beer Hall
Miller Lite Beer Hall

MAC Presents created the Miller Lite Beer Hall for this year's Governors Ball. The interactive fan experience harkened back to Miller's start in Milwaukee in 1855 and included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.

Photo: Taylor McIntyre/BizBash
Miller Lite Beer Hall
Miller Lite Beer Hall

A 360-degree branded photo booth captured guests in action. The beer hall was open to the public.

Photo: Craig Barritt
Miller Lite Beer Hall
Miller Lite Beer Hall

Temporary tattoos were customized with the daily lineup of Governors Ball performers.

Photo: Taylor McIntyre/BizBash
Mill Lite Beer Hall
Mill Lite Beer Hall

The lounge doubled as a mini game hall with throwback games such as Pac-Man, Skee-Ball, shuffleboard, and ping-pong.

Photo: Taylor McIntyre/BizBash
Noise Floor Presented by MTV
Noise Floor Presented by MTV

Guests who stopped by MTV's Noise Floor tent could post a photo to Instagram using the hashtag #MTVNoiseFloor and receive a printout to help build a mosaic.

Photo: Taylor McIntyre/BizBash
House of Extraordinaire by Perrier
House of Extraordinaire by Perrier

The House of Extraordinaire by Perrier invited guests to sample water, blow bubbles, and win prizes inside a clear tent structure erected on the festival grounds.

Photo: Taylor McIntyre/BizBash
House of Extraordinaire by Perrier
House of Extraordinaire by Perrier

A photo station imagined guests in a high-flying hot-air balloon.

Photo: Taylor McIntyre/BizBash
Tito's D.I.Y. Bloody Mary Garnish Bar
Tito's D.I.Y. Bloody Mary Garnish Bar

Tito's set up shop in an Airstream trailer for the vodka brand's D.I.Y. Bloody Mary Garnish Bar. Guests could purchase a bloody Mary and deck the drink in garnishes provided by local purveyors.

Photo: Courtesy of Tito's
Bacardi's Untameable House Party
Bacardi's Untameable House Party

Bacardi hosted its Untameable House Party in a two-story structure located next to the Bacardi House Stage. The open-to-the-public space included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.

Photo: Courtesy of Bacardi
Bacardi's Untameable House Party
Bacardi's Untameable House Party

A New York-theme photo booth invited guests to pose next to the Statue of Liberty.

Photo: Courtesy of Bacardi
Bacardi's Untameable House Party
Bacardi's Untameable House Party

Surprise performances from the Knocks and Bob Moses took place inside the activation, allowing fans to get up close and personal with the artists inside the 50-person space.

Photo: Courtesy of Bacardi
Bacardi's Untameable House Party
Bacardi's Untameable House Party

More than 10,000 unique visitors came through the activation over the course of two days. Specialty cocktails such as the Bacardi Governors Punch were available for purchase at a bar constructed out of plastic crates.

Photo: Courtesy of Bacardi
Bacardi's Untameable House Party
Bacardi's Untameable House Party

The upstairs V.I.P. area was decked with custom greenery and offered expansive views.

Photo: Taylor McIntyre/BizBash
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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At a preview for Hard Rock Hotels & Casinos’ new music initiatives held in New York in December, DJs spun behind a booth designed to look like oversize speakers by We Came in Peace Inc.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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