
Northeast D.C.'s Union Market district broke ground on a new Latin marketplace concept from chef Jose Garces on June 13. Putting a unique spin on a traditional groundbreaking, Union Market's From the Ground Up initiative enlisted local artists, sculptors, restaurateurs, and international painters to decorate a number of ceremonial shovels for the event. The shovels were accompanied by paintings of Union Market by artist Brooke Bronner.

The seventh annual Amfar Inspiration Gala New York took place June 9 at Skylight at Moynihan Station. Sponsor Moët Hennessy brought an on-site champagne vending machine to the event.

Luxe Linen and Rayce PR hosted the Luxe Launch showcase at Vibiana in Los Angeles in May. The "Hibiscus Glitz" table—designed by A Good Affair, Little Hill Floral Designs, and Dish Wish—provided whimsical rentals that included plates with sayings like "Holy shiitake" and "It takes two to mango."

The Hospital for Sick Children's 15th annual Scrubs in the City benefit took place June 2 at Evergreen Brick Works in Toronto. Going along with the "London Calling" theme, the event had a selfie station that included an English garden rose wall and tea set built by sponsor Caspar Hayden Design.

The event also featured a larger-than-life pool table that mimicked a game of soccer, one of England's top sports.

The 10th annual Google I/O took place May 18-20 at Shoreline Amphitheatre in Mountain View, CA. Organizers gave the event a fun, festival-inspired vibe in numerous ways, including dividing the grounds into four zones by stacking shipping containers to create towers that designated each area. Colored smoke wafted from the towers at night.

What organizers dubbed "art cars" were decorative elements during the day that became stages for musical performances at night.

The sixth annual Governors Ball music festival took place June 3-4 at Randall's Island in New York. MAC Presents created the Miller Lite Beer Hall, an interactive fan experience that paid homage to the brand's start in Milwaukee in 1855. The activation included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.

The House of Extraordinaire by Perrier featured a clear tent structure that included a photo station, which imagined guests in a high-flying hot-air balloon.

Bacardi brought its Untameable House Party to the festival in the form of a two-story public space that included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.


For its first appearance at Governors Ball, DailyMail.com hosted the invite-only Seriously Popular Lounge. The lounge, which offered views of the main stage and was produced by Barkley Kalpak Agency, included a photo activation with props such as emoji signs. Guests who posted their photos to social media with the event hashtag received a printout. Photoboxx supplied the printer.

Guests were encouraged to take a picture with on-site takeaways such as the "I Regret Nothing" bags, which included items such as eyedrops and facial wipes. IPads stationed around the lounge previewed the website's content.

InCharged provided branded charging stations for attendees.

In addition to guest DJs, specialty drinks, and concierge services, the lounge offered games such as Jenga.

MAC Presents created the Miller Lite Beer Hall for this year's Governors Ball. The interactive fan experience harkened back to Miller's start in Milwaukee in 1855 and included wooden fixtures, beer barrels, and gun-metal enclosures, as well as original artwork including a mural made out of Miller Lite cans.

A 360-degree branded photo booth captured guests in action. The beer hall was open to the public.

Temporary tattoos were customized with the daily lineup of Governors Ball performers.

The lounge doubled as a mini game hall with throwback games such as Pac-Man, Skee-Ball, shuffleboard, and ping-pong.

Guests who stopped by MTV's Noise Floor tent could post a photo to Instagram using the hashtag #MTVNoiseFloor and receive a printout to help build a mosaic.

The House of Extraordinaire by Perrier invited guests to sample water, blow bubbles, and win prizes inside a clear tent structure erected on the festival grounds.

A photo station imagined guests in a high-flying hot-air balloon.

Tito's set up shop in an Airstream trailer for the vodka brand's D.I.Y. Bloody Mary Garnish Bar. Guests could purchase a bloody Mary and deck the drink in garnishes provided by local purveyors.

Bacardi hosted its Untameable House Party in a two-story structure located next to the Bacardi House Stage. The open-to-the-public space included specialty cocktails, outdoor seating from Lux Lounge, and a 50-person indoor stage where surprise performances took place. Community Agency produced the activation, and Taylor Creative handled decor.

A New York-theme photo booth invited guests to pose next to the Statue of Liberty.

Surprise performances from the Knocks and Bob Moses took place inside the activation, allowing fans to get up close and personal with the artists inside the 50-person space.

More than 10,000 unique visitors came through the activation over the course of two days. Specialty cocktails such as the Bacardi Governors Punch were available for purchase at a bar constructed out of plastic crates.

The upstairs V.I.P. area was decked with custom greenery and offered expansive views.