Thrillist's fourth annual Best Day of Your Life party took place June 18 at various bars in Williamsburg, Brooklyn. The event featured a wall of printers from Luster, an Instagram-powered printing company, which automatically printed out custom photos of guests if they used the event's hashtag in an Instagram post.
For a space-theme gala idea, creative studio Matter used NASA space blankets to design a gilded meteor shower ceiling installation for Blaffer Art Museum's annual gala in Houston on April 1. The idea was inspired by the event's space theme, as well as the metallic trends seen on recent fashion runways. The creative team also created custom floral centerpieces, using the blankets and dianthus plants, that floated above circular mirrors for an anti-gravity effect.
As part of Elit by Stoichnaya's new strategy to monitor social media trends to drive content that resonates with consumers, the vodka brand hosted a series of events and promotions from June 1-19. Three ballerinas representing the brand interacted with people in Grand Central Station and other locations around New York. The dancers handed out coupons for consumers to get an Elit cocktail at local bars, and also distributed invitations to stop by the penthouse at the Marmara Park Avenue for a martini.
