EVM ClassAugust 10, 2016At Pepsi's party at South by Southwest, a leaderboard showed which guests were dancing the most based on data transmitted by their Lightwave wristbands.Photo: Natalie Cass/Getty Images for LightwaveLatest in HomeBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of CreativitySportsFanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second YearRelated StoriesHomeAttraction/entertainmentHomeBarHomeoverhead tulipsHomeGalas