EVM ClassAugust 10, 2016At Pepsi's party at South by Southwest, a leaderboard showed which guests were dancing the most based on data transmitted by their Lightwave wristbands.Photo: Natalie Cass/Getty Images for LightwaveLatest in HomeStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBrands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalRelated StoriesHomeAttraction/entertainmentHomeBarHomeoverhead tulipsHomeGalas