Step and Repeat

At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.

In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.

Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.

In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.