Logo

Absolut Orient Apple branding was integrated into the event, including the stickers placed on each apple.

The American Express name appeared on the top and bottom of the flip-flops given to each guest.

Grass cut to form an Adidas logo

Alligator Pear handled the catering, including bites in logo cups.

To use its logo as a functional part of the evening, AOL crafted a large, letter-shaped structure that held snacks packaged in tubes by caterer Pinch Food Design.

A white seating cluster took the form of a CW logo.

Chicken and vegetable kabobs were presented in American Express cups.

Airstar America provided several large lighted balloons with the American Express logo.

Producers chose a grassier, less trafficked section of the park to ensure the space offered something new and unique to passersby throughout the week.

Max Ultimate Food offered bite-size, branded desserts.

Waitstaff circulated a wide array of hors d'oeuvres, including BLTs marked with TruTV's logo (pictured), bite-sized burgers, and miniature cannolis.

To make room for the elevated platform, Shiraz Events moved the club's furniture to the terrace. The team then installed screens along one wall and digital agency Fake Love projected tweets and photos of guests arriving that were taking by staffers with Wi-Fi cameras.

The foundation's logo was inset into the event carpeting.

Alligator Pear passed hors d'oeuvres on spoons marked with the network's logo.

Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"

The organization's logo decorated the tops of cocktail tables, which were spread throughout the space.

The wall contained 12,000 inspirational pins and was the backdrop to a lounge the offered games, spa treatments, and other giveaways at Miami's Bayfront Park.

Macy's branded water bottles, napkins, and plates with the Culinary Council's logo for the tour.

BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.