Shawn Gibson of Teatro Verde designed a garden oasis for Perrier Jouet at Four Seasons Hotel Toronto's Dbar patio. The installation, which includes the brand's champagne bottles as decor, will be on display through September 18.
To celebrate the launch of its new sauces, Prego built a giant greenhouse-style mason jar at Chelsea Plaza in New York on August 17. The 450-square-foot space featured real materials sourced from real farms.
The 30-foot garden featured hanging planters and walls covered in veggies and herbs.
Houghton Mifflin Harcourt's mobile experiential tour, which celebrated the 75th anniversary of Curious George, stopped in New York and cities in Texas and California from June 26-August 21. Produced by LeadDog Marketing Group, the tour offered a variety of kid-friendly activities including an interactive world map with illustrations of children giving audible "hellos" in different languages. Brand ambassadors gave kids a chance to plan their own journey on the map.
The tour featured tented libraries that had a variety of Houghton Mifflin Harcourt stories on triangular bookshelves.
A collaborative mural invited kids to express themselves through art by coloring in Houghton Mifflin Harcourt characters under the direction of a local artist. The murals will be donated to education institutions and organizations that serve families in each local community.
For the Rio Olympics, which took place August 5-21, Omega activated its members-only club Omega House at the Casa de Cultura Laura Alvim on Ipanema Beach. The house hosted a variety of invite-only events including "Cocktails in Space," which featured cocktails served in space ration hydropacks made with Tang.
Sponsor Coca-Cola hosted its Parada Coca-Cola experience for teens in a former warehouse in the downtown Praça Mauá neighborhood. Interactive experiences for guests included a 360-degree photo booth in which fans could pose with the Olympic torch.
Samsung showcased its Galaxy Studio from August 6 through the duration of the Games in Olympic Park. The experience gave fans a chance to demo the brand's latest products and test out interactive experiences including a 4-D kayaking virtual reality experience.
At Zendesk’s Relate conference, which took place in Sydney in July, the company created coloring books as a playful look at the complex relationships businesses and customers experience. Each illustration depicted two opposite forces—such as sun and moon, sea and space, etc.—along with a poem or joke that further explored those relationships. Attendees could color the books using colored pencils provided on tables around the event, and they also received a coloring book to take home in the conference gift bag.
Decor in the lounge, which promoted rest and relaxation, included product displays and branded pillows.
First launched for the 2012 Olympics in London, Omega's exclusive members-only club returned for Rio 2016. Omega's activation was housed at the Casa de Cultura Laura Alvim on Ipanema Beach, with each individual room paying homage to the Olympics. The main area for guests to mingle was the patio, which featured a white-on-white scheme reminiscent of luxury destinations like Miami, Ibiza, and Mykonos. The white was offset by black-and-white photos highlighting the brand's history of timekeeping.
The house hosted a variety of invite-only events, including the Omega Golf Ball on August 8, celebrating the return of golf to the Olympic Games after a 112-year absence. The event featured a green carpet with a golf ball display that served as a photo op.
Another notable Omega House event was "Cocktails in Space" on August 10, which featured an appearance by astronaut and Omega ambassador Buzz Aldrin. The event featured cocktails served in space ration hydropacks made with Tang, a drink that astronauts actually took to space.
The event paid homage to space exploration with decor that included a luminescent moon.
The event also feature white-haired "space girls" who served cocktails and greeted guests as they arrived.
Olympic partner Procter & Gamble opened its Family Home for athletes and families through the duration of the Games. P&G brands including CoverGirl, Aussie, Pantene, Gillette, and Tide offered beauty and grooming treatments for guests. The "home away from home" also featured experiences including an appearance by Tide Pods ambassador and Olympic Gold medalist Nadia Comaneci.
The company activated a pop-up spa in the Olympic Village for athletes and families. Services from a variety of P&G brands included haircuts and shaves, styling, makeup stations, and manicures and pedicures.
Experiential marketing company Ignition produced numerous activations for Coca-Cola, including the Olympic Torch Relay, which the soft drink brand has sponsored since 1996. Branded trucks blared music, and brand ambassadors with Coca-Cola shirts and polar-bear mascot cutouts served as cheerleaders for torchbearers.
The experience, which translates to "Coca-Cola Station," was geared toward teenagers and housed in a former warehouse in the downtown Praça Mauá neighborhood through August 21. Interactive experiences for guests included a 360-degree photo booth in which fans could pose with the Olympic torch.
The brand's Olympic Park activation included a pin trading and retail experience, photo ops with the Olympic torch, and highlights of the brand's longstanding partnership with the Games.
The activation's decor included a wall of Coca-Cola's commemorative gold aluminum bottles.
Samsung showcased its Galaxy Studio from August 6 through the duration of the Games in Olympic Park. The experience gave fans a chance to demo the brand's latest products and test out interactive experiences including a 4-D kayaking virtual reality experience.
The studio also gave fans of pin-collecting a chance to celebrate the Olympic spirit with its Rio 2016 pin promotion. The promotion included 22 Olympic sport-theme pins and eight Rio-theme pins, as well as a decorated pin board. Guests could earn pins by completing a variety of interactive stations in the studio. A fan who collected all 30 pins and the pin board was eligible to win a round-trip package to Tokyo, which will host the Olympics in 2020.
Olympic partner McDonald's gave 100 kids from 20 countries the opportunity to walk in the Parade of Nations during the opening ceremony at Maracaña Stadium on August 5. Kids walked with flag bearers from each of the 207 delegations.
Visa's members-only lounge was open for the duration of the games at the Windsor Atlantica Hotel in Copacabana. The lounge featured a Rio-theme branded wall decorated with colorful flip-flops for sale.
The lounge also featured an area that showcased Visa's payment ring, the brand's newest innovation that was announced in June. The payment rings, which are enabled by near field communication, were given to all Team Visa athletes to use during the Games.
As part of its nostalgic Olympic campaign, GE of Brazil launched an interactive web series that starred the actors behind TĂbio and PerĂ´nio—two fictional scientists from Castelo Rá-Tim-Bum, a popular Brazilian children's TV show from the '90s. The two characters, which were filmed at the GE Research Center labs in Rio de Janeiro, explained infrastructure solutions developed by GE for the Games. The series premiered August 8 and was broadcast in 360 degrees, allowing the audience to interact with content in the lab that included original set design elements. The campaign, which was created by VaynerMedia in partnership with New Vegas, was Webcast by GE on Brazil's social channels.
The ceiling installation design was inspired by a burst of bubbles exploding from a Coca-Cola bottle. The installation lit up in gold whenever athletes won a gold medal during the Games.
