50th B-day

August 31, 2016

Event sponsor Svedka provided cocktails at a pre-party V.I.P. reception.

Event sponsor Svedka provided cocktails at a pre-party V.I.P. reception.

Photo: Freddy E. Urena

The Goonies provided live entertainment, with a screen showing a montage of event photos behind them.

The Goonies provided live entertainment, with a screen showing a montage of event photos behind them.

Photo: Freddy E. Urena

Centerpieces, by Mpire Events, included red roses, votives, and playing cards.

Centerpieces, by Mpire Events, included red roses, votives, and playing cards.

Photo: Freddy E. Urena

Casino Royale brought a Vegas vibe to the Mandarin Oriental ballroom, with table games by Boston Charity Poker.

Casino Royale brought a Vegas vibe to the Mandarin Oriental ballroom, with table games by Boston Charity Poker.

Photo: Freddy E. Urena

The Mandarin Oriental ballroom was awash in red light.

The Mandarin Oriental ballroom was awash in red light.

Photo: Freddy E. Urena

Guests tried their hands at casino-themed games, including one provided by Boston Poker Company.

Guests tried their hands at casino-themed games, including one provided by Boston Poker Company.

Photo: Freddy E. Urena

Visitors embark on a rescue mission with a team of fellow Minecrafters.

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

6 Event Venues in St. Louis That Will Wow Attendees

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Garret Gray, president of Cotality's Protect Business Unit, opens the general session.

Turning Corporate Messaging Into Human Storytelling

Experiential Marketing, Activations & Sponsorships

Block Party: See How Minecraft Was Transformed Into an IRL Video Game

The popular game has been turned into an interactive in-person experience that just opened in Canada.

Visitors embark on a rescue mission with a team of fellow Minecrafters.

6 Event Venues in St. Louis That Will Wow Attendees

From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Here’s a look at some steal-worthy ideas we spotted in June 2025.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

Turning Corporate Messaging Into Human Storytelling

A thoughtful approach to content, design, and production

Garret Gray, president of Cotality's Protect Business Unit, opens the general session.

How RenderATL Is Redefining the Concept of Tech Conferences

The three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.

As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.

Satisfying the Content Creators in Your Crowd

Support your content-creating attendees by following these three rules.

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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

18 Fun Ways to Keep Guests Cool at Outdoor Events

Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups

These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.

Caribe Royale Orlando | Orlando

Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat

Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.

Soccer Activations by Interactive Entertainment Group

Event Design & Decor

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.

Screenshot 2025 06 16 At 4 39 11 Pm

Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

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