During the White House Correspondents' Association Dinner weekend in 2012, Google and The Hollywood Reporter hosted an event that welcomed guests with an alphabet-board sign.
In a nod to its exhibit on bioluminescent organisms, the American Museum of Natural History's junior benefit in 2012 featured bright lighting and glowing decor. Illuminated spheres and LED neon-colored wires decorated the dinner tabletops.
The fifth annual Coachella Neon Carnival took place at an airport near the festival grounds in 2014. Produced by Brent Bolthouse, the event included an enormous neon-lit dance floor.
At South by Southwest in Austin, Texas, in 2014, event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com. Upstairs, guests were encouraged to take selfies with mirrors; images were printed by the Bosco to add onto the Shameless Selfie wall and were projected in the main room.
A 10-foot Lite-Brite-style decor piece spelled out the band Fun's name at an AOL and T-Mobile concert event in 2012 in Los Angeles.
The Art, Speed, and Design event hosted by Italian design house Pininfarina at Art Basel in Miami in 2014 showcased a 2015 Maserati GranTurismo splattered in neon paint by street artist Mr. Brainwash.
The 2013 Imagination Ball, from the Adrienne Arsht Center for Performing Arts of Miami-Dade County’s Arsht Families membership circle, was designed for children. To that end, decor popped in colorful neon hues.
The Museum of Modern Art's annual Party in the Garden in 2013 had a modern, tropical vibe. Inside the lobby and atrium of the New York event, exotic, lush greenery and pops of neon stood out against a stark white background.
The arrivals backdrop—featuring the Cartier and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.
At the Tate Americas Foundation's Artists Dinner in 2013, designer David Stark filled the raw event space Skylight at Moynihan Station with industrial elements. The cocktail area included giant metallic tubes decorated with florescent lights that changed colors.
In honor of the opening of High Line Park, Friends of the High Line hosted a benefit in New York in 2009. At the after-party, held in a covered portion of the High Line, an illuminated bar decorated the main event space.
At the inaugural Electric Run, a nighttime 5K run/walk set to electronic dance music, the more than 10,000 participants were encouraged to wear LED-lit clothing and neon colors, and carry glow sticks.
To launch its Shops at Target program in 2012, the retail giant constructed a pop-up store at New York's Highline Stages. Bright neon signage incorporating the Target logo marked the diner-style "coffee shop" that served as the bar area.
For the 2010 MOCA gala in Los Angeles, the museum commissioned artist Doug Aitken to transform the benefit into an experiential work of art. The event took place inside of a tent topped by a dramatic installation in the ceiling: a sculpture made from 2,400 feet of running white PVC pipe interspersed with 191 pieces of VersaTube.
At AOL's NewFront in 2012, neon signage in the arrivals tent pointed guests toward the event entrance at Highline Stages in New York.
At the Big Brothers Big Sisters of Massachusetts Bay's Big Night on February 7, neon masking tape spelled out the event's hashtag. Corinthian Events handled the decor at Boston's House of Blues.
In a nod to the event's '90s theme, table numbers looked like splattered neon paint.
For Sparkle Lounge on January 8, the annual client and vendor appreciation event from the Ronald Reagan Building and International Trade Center, the building’s signature Atrium space was transformed with futuristic lighting effects and angular graphics. Two sleek, minimalist bars flanked the space, which popped in shades of pink and purple.
The event also previewed interactive displays, including a fog screen holographic video projection.
