The cocktail reception at the Canadian Cosmetic, Toiletry, and Fragrance Association’s annual Mirror Ball fund-raiser, held in November 2014 at Toronto’s Liberty Grand, included a silent auction and a balloon burst from sponsor Hudson’s Bay; the balloons contained prizes, such as gift cards. The gala benefits two programs—Look Good Feel Better, a workshop for women with cancer that provides makeup and skincare products, and FacingCancer.ca, an online support community for women with cancer.
Photo: George Pimentel
For its 20th birthday, Old Navy held a “selfiebration” in Times Square in October 2014, complete with a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” The marketing agency’s software grabbed images from Twitter that had the “sefliebration” hashtag and rasterized the photos to display them on the billboard via inflated balloons.
Photo: Deeplocal
