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September 28, 2016
Gifts for the Good Life designed a set of pouches and accessories attached to a large metal ring for easy transport to the beach. Items included a water bottle, a branded sarong, and an SPF lip balm.
Gifts for the Good Life designed a set of pouches and accessories attached to a large metal ring for easy transport to the beach. Items included a water bottle, a branded sarong, and an SPF lip balm.
Photo: Jeremie Barlow
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WorldPride D.C. took place May 17-June 8.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
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Conference Ideas
Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
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Meeting Ideas
During the White House Correspondents Dinner in Washington in May, The New Yorker hosted a cocktail party where passed hors d'oeuvres from the W Washington D.C. were presented on trays featuring previous covers of the magazine.
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IG17
A seemingly normal vending machine provided some interactive surprises. It lit up when people pressed its buttons, and a person hiding behind the machine told jokes and dispensed snacks through the vending-machine slot.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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