Meeting Ideas

Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.

Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a "Wall of Fame" made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.

At the Friends of the High Line spring benefit in 2014, more than 1,000 linen panels hung from the ceiling in the dining room. Designers dip-dyed them by hand in a dozen inflatable children's pools, and they changed color based on the lighting.

At the Unicef Hope Gala in Chicago in April, designers put an elegant spin on a childlike theme by creating a canopy of suspended neon Slinkys above the dance floor.