Sheetz Year End

September 28, 2016
The five-foot by three-foot torch-shaped ice sculpture provided branding for the event.
The five-foot by three-foot torch-shaped ice sculpture provided branding for the event.
Photo: Damion Driggins/Davidedepas.com for BizBash
The ice sculpture featured engraved stars, the Red Cross symbol, and the logo for the Fire and Ice ball.
The ice sculpture featured engraved stars, the Red Cross symbol, and the logo for the Fire and Ice ball.
Photo: Damion Driggins/Davidedepas.com for BizBash
The tables included a mix of floral centerpieces (red roses and orchids pictured here), with miniature flags from each military branch.
The tables included a mix of floral centerpieces (red roses and orchids pictured here), with miniature flags from each military branch.
Photo: Damion Driggins/Davidedepas.com for BizBash
The furniture in the Pit Box included a mix of white leather ottomans, high-back sofas, and stools.
The furniture in the Pit Box included a mix of white leather ottomans, high-back sofas, and stools.
Photo: ISC Motorsports Images & Archives
ABC's Booth at Comic-Con International
ABC's Booth at Comic-Con International

Since Galavant, Once Upon a Time, and Quest feature castles, ABC tapped Chad Hudson Events to create one for its booth.

Photo: Sean Twomey/2me Studios
History's 'Vikings' Activation
History's 'Vikings' Activation

TV channel History also took over an empty lot, transforming an outdoor space on Second Avenue into a Vikings-theme world.

Photo: Diana Liao
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Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
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Instead of a traditional panel format, organizers created a replica of the set from the game show Hollywood Squares to house two sessions: one featuring nine of the conference’s keynote speakers and another with instructors from the Content Marketing University as game participants. Tim Washer, creative director for Cisco and a comedy writer, served as host, asking participants questions related to content marketing.
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During the White House Correspondents Dinner in Washington in May, The New Yorker hosted a cocktail party where passed hors d'oeuvres from the W Washington D.C. were presented on trays featuring previous covers of the magazine.
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A seemingly normal vending machine provided some interactive surprises. It lit up when people pressed its buttons, and a person hiding behind the machine told jokes and dispensed snacks through the vending-machine slot.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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