The seventh annual Veuve Clicquot Polo Classic took place October 15 at Will Rogers State Historic Park in Los Angeles. New to the event this year was a 3-D floral photo booth that was designed and produced by A-1 Array.
To bring its fall advertising campaign to life, online shopping brand Gilt took over a downtown New York townhouse from September 30 to October 8 to host a series of consumer-focused events tied to the brand's various lifestyle offerings. A culinary event took place September 30 and featured a signage wall that had the phrase "In Good Taste" created with various kitchen knives.
A kid-friendly family event took place on October 2. Brand signage for the event was created with Crayola crayons. Kids and parents were encouraged to color in the rest of the wall.
Fusion network and NASA teamed up for "Mars 2030," a virtual-reality installation that debuted at the III Points Festival. Attendees were encouraged to enter the pod and dress in designated eyewear and headphones. The multisensory experience, from Fusion virtual-reality producer Julian Reyes, transported volunteers to Mars, where satellite imagery created a realistic world to explore.
