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MS Ideas

November 28, 2016
Keynotes brought all 15,000 developers together, while specialized education ensured attendees got the most out of their time.
Keynotes brought all 15,000 developers together, while specialized education ensured attendees got the most out of their time.
Photo: Courtesy of Microsoft
Giving attendees a literal “road map” to help guide them was just one of the ways organizers rolled out the red carpet for first-timers.
Giving attendees a literal “road map” to help guide them was just one of the ways organizers rolled out the red carpet for first-timers.
Photo: Derrick Louie
Photoboxx
Photoboxx

Photoboxx is a social media printing station for parties and events. When guests post their photos to Twitter or Instagram using a designated hashtag, the Photoboxx printer automatically prints a hard copy. Hosts can customize the background color of the prints and also add graphics or logos. They can also choose whether to display or hide information such as username, profile image, and comments. After the event, Photoboxx provides a report on hashtag usage, impressions, and reach.

Photo: Courtesy of Photoboxx
SloMo Lounge
SloMo Lounge

The SloMo Lounge from Air Graffiti Dallas turns four seconds of video into a 30-second slow-motion playback. The system uses a high-speed, high-definition camera to record guests interacting with one another and with quirky props so the playback can reveal funny facial expressions. Guests receive a copy of the video, and they can select stills from it to print on site; all the content is shareable via email, text message, or social media. The activation can be set up in a 10- by 10-foot area and can be done with a plain white, black, or green screen backdrop.

Photo: Courtesy of Air Graffiti Dallas
Neon Video Booth
Neon Video Booth

Add a splash of bright colors to event photos with the Neon Video Booth from Foto Master. Guests stand in front of a dark backdrop and use an LED spray can or pen to create virtual doodles. A camera in front of the guests uses an algorithm to detect and track the LED light. The resulting image of guests and their artwork can be saved as a video or turned into photos, GIFs, or flip books, all with brand logos and messages. Hosts can choose the color and size of the neon pen.

Photo: Courtesy of Foto Master
Augment Reality Brand Experience
Augment Reality Brand Experience

Create a virtual celebrity photo opportunity with Air Graffiti Dallas’s new augmented reality technology. The new system, which launches this summer, is intended for brands that are looking for ways to leverage their celebrity endorsement contracts. Air Graffiti Dallas shoots a brief video of the celebrity in advance, for example, walking into the shot, waving, or bouncing a ball. At the live event, fans stand in a designated photo area, and the video of the celebrity is virtually added to the image. Guests receive copies of the images, which can include sponsor branding, to share via email, text, or social media.

Rendering: Courtesy of Air Graffiti Dallas
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
On September 5, Target hosted a private party for V.I.P.s to preview the Shops at Target pop-up inside Highline Stages. Just past the entrance, a three-dimensional frame resembling the outline of a building served as the step-and-repeat.
Photo: Nilaya Sabnis
The film 21 and Over hits theaters on March 1.
The film 21 and Over hits theaters on March 1.
Photo: Ashley Sugarman/Relativity Media
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.
Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.
Photo: Courtesy of MB Productions
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Photo: Line 8 Photography
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
Photos: Evan Agostini for Chase Sapphire (photo booth), Courtesy of Abel McCallister Designs (printed photograph)
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
CasaBubble rents inflatable, modular spheres for events. Envisioned by French designers Frédéric Richard and Pierre-Stéphane Dumas, the transparent, pressurized bubbles can be used as V.I.P. areas, pop-up shops, dining spaces, and more in outdoor environments. There are five different models and the structures come with a wooden floor. Solar cells and battery equipment are also available.
Photo: Courtesy of CasaBubble
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
At the Sylvester Comprehensive Cancer Center’s gala in Miami, guests could pose for photos behind an oversize golden picture frame. Shiraz Events provided decor for the event, which drew 600 guests to the JW Marriott Marquis Miami and Hotel Beaux Arts in December.
Photo: Courtesy of Shiraz Events
Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.
Heinz launched a new yellow mustard last year in May, and hosted a barbecue-style event in New York to celebrate. In a bit of a meta moment—or at least a detail that clearly underscored the host’s marketing message—Heinz served mustard-topped corn dogs on trays emblazoned with the new product’s label.
Photo: Paolo Ferraris/Michael Jurick Photography
Latest in Home
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
Global
What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
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11 New Venues in Dallas/Fort Worth for Summer 2025 Meetings and Events
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When using tables in a silent auction layout, planners often face the challenge of how to use them after the items are cleared away. Windows Catering turned the tables to dessert buffets throughout the room within 15 minutes of the auction closing.
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Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.
Talk about an over-the-top birthday party: In 2019, philanthropists Christine and Gabriel Chiu hosted a carnival-inspired bash at a children's museum in Santa Monica, Calif., for their son's first birthday. The Chius worked with Aliana Events to produce the event, inspired by the Santa Monica Pier, with carnival games, an arcade, puppets, and this oversized Ferris wheel filled with flowers. See more: This Toddler's Birthday Party Had a Gucci Claw Machine
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What's New in Event Venues: Texas Flooding, New Hospitality Tech, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Southern California's Hotel del Coronado has completed a $550 million restoration, highlighted by the revitalization of its iconic Victorian building and a range of upgraded event and group offerings. Key event spaces—including the historic Crown Room, Coronet Room, and Ocean Ballroom—have been meticulously restored. The resort's broader transformation includes the Southpointe Event Center, featuring a 15,000-square-foot ballroom and adjacent lawn, plus updated guest rooms and amenities across the property.
Strategy
How Over-the-Top Event Invites Can Make a Big Impact
In a world where inboxes are full and attention spans are short, an invitation can make or break your event’s perception.
This SNL50 mailer included a Marshall speaker—an homage to the decades-spanning musical guests on the show—a bottle of Chandon to toast the milestone, and a limited-edition crewneck.
Texas
11 New Venues in Dallas/Fort Worth for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Dallas/Fort Worth.
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Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Millennials, this one's for you. The streamer welcomed thousands of guests during a four-day experience celebrating its beloved '90s and '00s IP.
Disney+ hosted a Throwback Experience for fans June 12-15 in Los Angeles.
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How Toronto Goes 100% All In on Business Events
Discover ways Toronto defies meeting planner expectations.
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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How ESPN Rose to the Occasion with Intricate Floral Installations to Celebrate the NBA Finals
Mr. Flower Fantastic replicated the iconic logos of the Oklahoma City Thunder and the Indiana Pacers out of flowers in the lead-up to the NBA Finals.
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Take a peek at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Nashville, Tenn.
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Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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12 New Venues in New York for Summer 2025 Meetings and Events
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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