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FMEUC2017

November 30, 2016
At Herbalife's 2015 holiday party, held at the company’s Torrance, California, offices, Zen Arts provided stilt walkers dressed in elaborate animal costumes to entertain the crowd.
At Herbalife's 2015 holiday party, held at the company’s Torrance, California, offices, Zen Arts provided stilt walkers dressed in elaborate animal costumes to entertain the crowd.
Photo: Sean Twomey
For the corporate holiday party at the Natural History Museum in Los Angeles, event design and production company Sterling Engagements created an outdoor winter wonderland with string lights and snowflake projections.
For the corporate holiday party at the Natural History Museum in Los Angeles, event design and production company Sterling Engagements created an outdoor winter wonderland with string lights and snowflake projections.
Photo: Maya Myers
Shawna Yamamoto Event Design filled large metallic bowls with snow-dusted branches, gold-foiled greenery, and white orchids for the corporate holiday party last year at the Natural History Museum in Los Angeles.
Shawna Yamamoto Event Design filled large metallic bowls with snow-dusted branches, gold-foiled greenery, and white orchids for the corporate holiday party last year at the Natural History Museum in Los Angeles.
Photo: Maya Myers
For a family-friendly holiday party at a private home in Los Angeles in December 2015, Seed Floral set up a wreath-making station and make-your-own snow globe and ornament stations.
For a family-friendly holiday party at a private home in Los Angeles in December 2015, Seed Floral set up a wreath-making station and make-your-own snow globe and ornament stations.
Photo: Courtesy of Seed Floral
Bowlmor Lanes provides party packages that include up to two and a half hours of bowling, along with customizable food options like pizza cupcakes and beverage menus. Plus, Bowlmor just launched a new online platform for booking its locations across the United States.
Bowlmor Lanes provides party packages that include up to two and a half hours of bowling, along with customizable food options like pizza cupcakes and beverage menus. Plus, Bowlmor just launched a new online platform for booking its locations across the United States.
Photo: Ty Milford
Last year, Groupon hosted a “007”-theme holiday party at the Aragon Ballroom in Chicago. Event Creative decked the venue with James Bond-inspired decor. One of the evening’s interactive activities, or “missions,” was to snap a photo in front of a step-and-repeat featuring a spy plane.
Last year, Groupon hosted a “007”-theme holiday party at the Aragon Ballroom in Chicago. Event Creative decked the venue with James Bond-inspired decor. One of the evening’s interactive activities, or “missions,” was to snap a photo in front of a step-and-repeat featuring a spy plane.
Photo: Marcin Cymmer
Minted’s new holiday collection features midnight-blue tabletop accessories—including place cards, $41 for 15, and menus, $54 for 15—with a gold accent pattern that works well for a New Year’s Eve event.
Minted’s new holiday collection features midnight-blue tabletop accessories—including place cards, $41 for 15, and menus, $54 for 15—with a gold accent pattern that works well for a New Year’s Eve event.
Photo: Courtesy of Minted
As part of Stella Artois’ 2015 holiday campaign, the beer brand created a public activation at Skylight at Moynihan Station in New York. Guests entered a dark, empty room lit by a canopy of interactive “stars.”
As part of Stella Artois’ 2015 holiday campaign, the beer brand created a public activation at Skylight at Moynihan Station in New York. Guests entered a dark, empty room lit by a canopy of interactive “stars.”
Photo: Mike Coppola/Getty Images for Stella Artois
Spin, a network of ping-pong social clubs, offers three daytime holiday packages, each of which includes two hours of ping-pong, passed bites, and beverages. Spin currently operates clubs in San Francisco, New York, Chicago, Los Angeles, and Toronto.
Spin, a network of ping-pong social clubs, offers three daytime holiday packages, each of which includes two hours of ping-pong, passed bites, and beverages. Spin currently operates clubs in San Francisco, New York, Chicago, Los Angeles, and Toronto.
Photo: Noah Fecks
Veuve Clicquot Carnaval
Veuve Clicquot Carnaval

Veuve Clicquot's third annual Carnaval-theme event took place March 4 at Museum Park in Miami. Designed by Overland Entertainment Company, the event featured a backdrop of greenery that displayed the event's title and Veuve Clicquot champagne bottles.

Photo: John Parra/Getty Images for Veuve Clicquot
Patrón's Margarita Day Event
Patrón's Margarita Day Event

Pinch Food Design created unique catering options including churros served from an umbrella.

Photo: Sean Paul Franget
Upfront Ventures' Upfront Summit
Upfront Ventures' Upfront Summit

Guests registered under a dome structure in the main tent, which provided an airy space with lounge seating.

Photo: Scott Clark Photography
At Target’s 2015 launch event in New York for its Lilly Pulitzer collaboration, guests entering the event space found directional signage promoting the #LillyforTarget hashtag—as well as providing directions to offerings such as a juice stand.
At Target’s 2015 launch event in New York for its Lilly Pulitzer collaboration, guests entering the event space found directional signage promoting the #LillyforTarget hashtag—as well as providing directions to offerings such as a juice stand.
Photo: Neil Rasmus/BFAnyc.com
Ford Motor Company’s display at the 2011 Model Central Florida International Auto Show in 2010 featured directional signage resembling road signs bearing the names of actual highways around Orlando.
Ford Motor Company’s display at the 2011 Model Central Florida International Auto Show in 2010 featured directional signage resembling road signs bearing the names of actual highways around Orlando.
Photo: BizBash
7. Place It at Entry Points
7. Place It at Entry Points
Just as common as a red carpet are the rope-and-stanchion barricades that denote an entrance or V.I.P. area. Among the ways the Art Gallery of Ontario displayed the hashtag for its annual Massive Party fund-raiser on April 19, was the use of small signs placed atop stanchions.
Photo: Emma McIntyre for BizBash
12. Print It on Functional Items
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
13. Use It as Decor
13. Use It as Decor
Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.
Photo: Anna Sekula/BizBash
Starbucks Iced Coffee at the It's so Miami Lounge
Starbucks Iced Coffee at the It's so Miami Lounge

BMF Media Group returned to the Hard Rock Hotel to host the "It's so Miami Lounge" throughout Lollapalooza weekend. Starbucks hosted its first festival activation this year at the lounge. The suite offered oversize chess and Connect Four games, plus small café tables stocked with buckets of bottled iced coffee.

Photo: Barry Brecheisen for BizBash
Chalkboard Decor
Chalkboard Decor

Chalkboards are popping up in all kinds of event decor. Available through Pressed Cotton are chalkboard tags, $3.50 each, which can be used as signage or place cards or can be hung from the neck of wine bottles to designate tables.

Photo: Courtesy of Pressed Cotton
App Annie's Vision Party
App Annie's Vision Party

During the Game Developers Conference in San Francisco, app analytics platform App Annie hosted a futuristic event on March 17 at live-music venue Mezzanine. The event's theme was "Vision." The word was spelled out in an installation made with cups of popcorn. From the "O" in vision, doughnut holes poured forth in a setup referred to as "Orbs in the Abyss." Roar Events produced the event; Culinary Eye handled catering.

Photo: L. Bishop Photography
Sentina's USign display
Sentina's USign display
Photo: Courtesy of Sentina
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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In October, Toronto's Bell Gala had fairy-tale decor by Solutions With Impact, with several nods to Alice, including oversize playing cards, chairs, and flowers suspended from the ceiling.
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Fiber-optic panels hung from the roof of the City of Hope gala tent to create the look of a starlit sky.
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Russell Harris Event Group produced a winter wonderland-themed party for Fox in 2010. The designers covered the patio at Los Angeles's Villa Sorriso in blue carpeting and hung LED tubes in the trees, creating an effect that simulated falling snow.
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