Hotel Launch

Marriott launched its Moxy boutique hotel brand at Nokia Plaza L.A. Live in January with a program targeting millennials.

Container-based structures housed an open-air bar and a hotel room mock-up at the Los Angeles launch events.

The brand worked with Margot Bowman for the event, including the creation of a paint-by-numbers-style piece hinting at the secretive behaviors in bars and hotel rooms.

Moxy and Stila teamed up for the Los Angeles launch events as part of a long-term partnership plan. Models sported body paint bearing the cosmetic brand's logo, and the company provided makeovers for guests.

Hashtags covered decor in the party space. The move was intended to encourage guests to post to social channels as well as conjure a sense of community with the brand.

Games were meant to facilitate interactivity, which is a key concept for the new hotel properties.