LIGHTING

January 23, 2017
Edison lightbulbs nodded to the theatrical stage setting for Rolex's Awards for Enterprise dinner.
Edison lightbulbs nodded to the theatrical stage setting for Rolex's Awards for Enterprise dinner.
Photo: Michael Kovac/Getty Images for Rolex Awards for Enterprise
Levy Lighting used string lights to illuminate an outdoor tent at a private Labor Day party in East Hampton, New York.
Levy Lighting used string lights to illuminate an outdoor tent at a private Labor Day party in East Hampton, New York.
Photo: Courtesy of Levy Lighting
Little Lighthouse Foundation’s Hearts & Stars Gala
Little Lighthouse Foundation’s Hearts & Stars Gala

On March 18, the Little Lighthouse Foundation hosted its eighth annual Hearts & Stars gala at a private waterfront mansion on Star Island in Miami Beach. The “Mystic Dreams”-theme party raised $100,000 toward the organization’s programming.

Photo: WorldRedEye.com
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Inspired by the mustache barbershop in the film, a “Moustachery” station included an interactive quiz that matched guest personalities with mustache styles. So-called “barbers,” actually brand ambassadors, handed a custom card to guests that explained the mustache that best fit their character. Guests then took selfies of their new mustache looks in vintage mirrors with the hashtag #AMillionWays.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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