Some of the lifestyle activities included a take-away, such as the free caricatures created on an iPad in the Beauty and Fashion area.
Photo: Mitra Sorrells/BizBash
The photo booths superimposed different backgrounds and overlays such as "Electrowoman" as part of the Nissan Leaf messaging. The photos were instantly shared on the guest's social networks, creating what DwinQ C.E.O. Patrick Sweeney called “social media product placement,” which puts a brand’s logo and messaging right in the user's Facebook stream, rather than on the side in a feed.
Photo: Courtesy of Nissan
Yaga clothing company used bright colors, tropical plants, a makeshift bar, and reggae music to create a booth that reflected the Jamaican vibe of its products.
Photo: BizBash
