Branded swag at Twitter Commons included colorful water bottles and Rubik's Cubes.
TBS popped up with a marketplace for its show Search Party, which featured local vendors including BookPeople, Esby, and Will Leather Goods, as well as free food from Franklin Barbecue, Fresa’s Chicken al Carbon, and others.
In a domed tent, Pandora showcased its new Music Genome Project with interactive experiences for guests. In addition to its concert lineup, the music-streaming service offered a punch card that guests could use to collect free gifts from sponsors.
The second Chicago-theme menu is Nuts on Clark, a summer-inspired display that offers popcorn, nuts, and more as an homage to Clark Avenue, which is two blocks from Wrigley Field. The display offers a variety of popcorn toppings and mix-ins including caramel, chocolate, and garlic olive oil, candy and nuts, and flavored seasonings including ranch, cheddar, and sriracha. Beverages include bottles of Americana-brand flavored soda.
L’Oreal Professionel hosted a one-night consumer pop-up on June 7 at the Symes in Toronto. The event celebrated hair trends of the summer and offered guests professional hair-styling sessions, YSL Beauty makeup tips, and a pop-up shop. The event was produced by Tim:Tam and featured a pink and white color scheme.
Josh Cellars partnered with the gift-giving app Giftagram to host a Father’s Day pop-up shop June 13 to 15 at Grand Central Terminal. The pop-up, which was produced by Bait Shoppe, was designed to resemble the garage of the wine brand's founder Joseph Carr. A step-and-repeat featured the brand’s elegant cursive logo surrounded by a variety of items such as garage tools and license plates. Cirstobal Valecillos served as the creative director for the pop-up.
