Tropicana's #YourBestYou Pop-Up
Tropicana celebrated its brand relaunch with a pop-up in Times Square from January 14 to 17. Produced by MKTG, the tented activation featured wooden orange-tree replicas with plastic oversize oranges that contained straws resembling those on the Tropicana juice bottle logo. The straws had inspirational messages with the activation's hashtag.
Photo: Courtesy of Tropicana
