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Openings

March 28, 2017
Four-Day Festival
Four-Day Festival

An LED drum line was among the eye-catching ways that Downtown Summerlin kicked off its grand opening in Las Vegas in November. The opening included a four-day street festival that Extraordinary Events produced for the Howard Hughes Corporation. The first night had a "Light Show" theme, and Howard Hughes C.E.O. David Weinreb cut a laser ribbon that cued multicolored lasers to shoot down the street.

Photo: Jean Jacques Pochet
Patriotic Flair
Patriotic Flair

When George Washington's presidential library opened in September 2013 on his estate at Mount Vernon in Virginia, the dedication featured patriotic bunting and a kabuki drop to reveal the library nameplate, as well as glittery red, white, and blue streamers. The Mount Vernon Ladies’ Association built the library and hired Hargrove to provide staging design, fabrication, and production.

Photo: Foto Briceno/Hargrove Inc
Bell Ringing
Bell Ringing

To inaugurate the new SLS Las Vegas hotel in August, musician Lenny Kravitz participated in a ringing of the bell ceremony. Kravitz and his Kravitz Design team designed a collection of suites at the property.

Photo: Ethan Miller/Getty Images for SLS Las Vegas
Log Sawing
Log Sawing

To mark the opening of New York City's first Ikea store in 2008, dignitaries opted against a ribbon-cutting and instead sawed a log. The log had been prepped in advance to expedite the process.

Photo: Courtesy of Ikea Brooklyn
Spray-Painting
Spray-Painting

During Art Basel in 2014, the artist Mr. Brainwash finished an art installation at the launch party of new restaurant Cibo Wine Bar South Beach. He spray-painted over a collage of luggage tags marked with Miami's "MIA" airport code.

Photo: the Liberty Group
Bread Breaking
Bread Breaking

When Whole Foods Market opens a new location, it dedicates the space with a bread breaking ceremony. The grand opening of its downtown Miami location in January featured such an event with a long, braided loaf broken in front of the store.

Photo: Courtesy of Whole Foods Market
Confetti poured down as the massive ribbon was tied back together.
Confetti poured down as the massive ribbon was tied back together.
Photo: Chris Guillen Photography
Guests found colorful ribbons tied to the backs of their chairs.
Guests found colorful ribbons tied to the backs of their chairs.
Photo: Chris Guillen Photography
Before leaving, guests tied ribbons onto a wall that will stay up permanently at the new facility
Before leaving, guests tied ribbons onto a wall that will stay up permanently at the new facility
Photo: Chris Guillen Photography
Icebreaking
Photos: Josh Sears Photography
The first three children in line at the store helped Disney store zone director Shawn Powell and Mickey and Minnie conduct the ribbon-cutting ceremony.
The first three children in line at the store helped Disney store zone director Shawn Powell and Mickey and Minnie conduct the ribbon-cutting ceremony.
Photo: Alexis Corchado for BizBash
Latest in Home
WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
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A thoughtful approach to content, design, and production
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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