South by Southwest

The Mashable House, which moved to a new location at the Main, offered programming inspired by the concept of superfine. Activities included a photo op that recreated Beyoncé's iconic pregnancy announcement.
Photo: Julia Robinson
Grey Goose at the U.S. Open

Grey Goose promoted its Honey Deuce drink with its first suite at the U.S. Open—and invited stars of HBO’s show The Deuce to attend. Decor included a step-and-repeat created with tennis balls and rackets in the brand’s signature blue color.
Photo:Â Ilya S. Savenok/Getty Images for Grey Goose