The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated use of key tools that are proving to be effective at attracting event attendees.
Photo: Courtesy of CEIR
Social Media Marketing World has been growing steadily since its inception in 2013. This year, the three-day conference was held in the San Diego Convention Center, instead of a hotel, to accommodate the crowd of more than 3,000 attendees.
Photo: Courtesy of Social Media Examiner
Photo booths, like the one used at the February Billboard relaunch party in New York, that encourage guests to share moments from an event to social networks can help boost R.O.I.