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Event Thinking

April 10, 2017
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Photo: Courtesy of Let's Go
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a 'Wall of Fame' made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Since the third year of the event, organizers have designed something to recognize repeat attendees. This year it was a "Wall of Fame" made of squares attached with Velcro, bearing the names of those who have attended since the event began six years ago and those who have attended the last five years. During the conference, the wall was a popular site for photos, and at the end the individuals could take their squares home.
Photo: Courtesy of Content Marketing World
Lot-Ek put the back-of-house elements in the center of the space, allowing the event to utilize all four sides of the venue.
Lot-Ek put the back-of-house elements in the center of the space, allowing the event to utilize all four sides of the venue.
Photo: Chris Ross for BizBash
Resembling industrial metal ducts and made from plywood covered in foil, cone-shaped picture viewers jutted through the plastic walls.
Resembling industrial metal ducts and made from plywood covered in foil, cone-shaped picture viewers jutted through the plastic walls.
Photo: Chris Ross for BizBash
Through the small opening in the picture viewers, guests could view artwork from the book.
Through the small opening in the picture viewers, guests could view artwork from the book.
Photo: Chris Ross for BizBash
A plastic-wrap wall formed the front of the bar area, with only a narrow, horizontal strip of space through which the bartenders could communicate and pass drinks.
A plastic-wrap wall formed the front of the bar area, with only a narrow, horizontal strip of space through which the bartenders could communicate and pass drinks.
Photo: Chris Ross for BizBash
To give the impression that the book was floating, Lot-Ek hung it from the ceiling with fishing line.
To give the impression that the book was floating, Lot-Ek hung it from the ceiling with fishing line.
Photo: Chris Ross for BizBash
On one side of the venue, the production team projected images of more artwork, which was reflected in the floor-to-ceiling windows.
On one side of the venue, the production team projected images of more artwork, which was reflected in the floor-to-ceiling windows.
Photo: Chris Ross for BizBash
To create individual areas for the 11 magazines that compiled artwork for the book, Lot-Ek used white vinyl on the floor, taking inspiration from the markings found in a parking lot.
To create individual areas for the 11 magazines that compiled artwork for the book, Lot-Ek used white vinyl on the floor, taking inspiration from the markings found in a parking lot.
Photo: Chris Ross for BizBash
Caterwaiters in black T-shirts that bore the words 'Think Smart' passed sweets and hors d'oeuvres as well as specialty drinks like the Apple Kuchen (apple schnapps and Goldschlager).
Caterwaiters in black T-shirts that bore the words "Think Smart" passed sweets and hors d'oeuvres as well as specialty drinks like the Apple Kuchen (apple schnapps and Goldschlager).
Photo: Chris Ross for BizBash
The event took place June 12 to 17 at a vacant space in SoHo. The exterior displayed fortune teller-inspired decor in the windows, hinting at what guests would experience inside.
The event took place June 12 to 17 at a vacant space in SoHo. The exterior displayed fortune teller-inspired decor in the windows, hinting at what guests would experience inside.
Photo: Daniel Salemi
The check-in area was inspired by David Lynch—specifically the red room from Twin Peaks—and featured glitchy televisions and ringing pay phones that gave guests cryptic information about the event.
The check-in area was inspired by David Lynch—specifically the red room from Twin Peaks—and featured glitchy televisions and ringing pay phones that gave guests cryptic information about the event.
Photo: Daniel Salemi
At check-in, guests were given coins in pouches with Coach's C logo, to be used for activities throughout the space.
At check-in, guests were given coins in pouches with Coach's C logo, to be used for activities throughout the space.
Photo: Taylor McIntyre/BizBash
The next room after checking in, 'Logo Mania,' was an all-white room inspired by a subway platform. Guests could use coins to get a bucket with paint markers, stickers, and stencils to create their own art.
The next room after checking in, "Logo Mania," was an all-white room inspired by a subway platform. Guests could use coins to get a bucket with paint markers, stickers, and stencils to create their own art.
Photo: Samantha Deitch/BFA.com
The room encouraged guests to unleash their inner artist, and quickly displayed splashes of color in the form of personal messages and drawings.
The room encouraged guests to unleash their inner artist, and quickly displayed splashes of color in the form of personal messages and drawings.
Photo: Taylor McIntyre/BizBash
The entrance to the next room, a sherbet-hued, Coney Island-inspired fairground, displayed a massive unicorn. The magical creature is featured prominently on Coach products. The room also incorporated reclaimed wood from the actual Coney Island boardwalk.
The entrance to the next room, a sherbet-hued, Coney Island-inspired fairground, displayed a massive unicorn. The magical creature is featured prominently on Coach products. The room also incorporated reclaimed wood from the actual Coney Island boardwalk.
Photo: Taylor McIntyre/BizBash
The colorful room—a purposeful contrast to the bright, all-white subway platform room—featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask.
The colorful room—a purposeful contrast to the bright, all-white subway platform room—featured branded Skee-Ball, a Zoltar fortune-telling machine, and a giant clown mask.
Photo: Daniel Salemi
Another section of the room displayed neon pretzel decor, wheel-of-fortunes, a rainbow carnival high striker, and a photo booth with props.
Another section of the room displayed neon pretzel decor, wheel-of-fortunes, a rainbow carnival high striker, and a photo booth with props.
Photo: Daniel Salemi
The entire experience incorporated Coach's signature 'C' into the decor in subtle ways, including at a blue DJ booth, which also featured an illustration of the brand's familiar handbag clasp. An illuminated sign displayed the year the brand was founded against red curtains, and other props included a carousel horse.
The entire experience incorporated Coach's signature "C" into the decor in subtle ways, including at a blue DJ booth, which also featured an illustration of the brand's familiar handbag clasp. An illuminated sign displayed the year the brand was founded against red curtains, and other props included a carousel horse.
Photo: Daniel Salemi
A station invited attendees to write messages to their future selves on postcards. Coach will mail the postcards in August, to coincide with the new moon.
A station invited attendees to write messages to their future selves on postcards. Coach will mail the postcards in August, to coincide with the new moon.
Photo: Taylor McIntyre/BizBash
The final room, 'Dark Forest,' was designed to resemble an enchanted forest. The blue-lighted room featured numerous tents that each housed nationally recognized tarot readers and psychics. Guests could sign up for a reading, and each guest left the room with a horoscope written by celebrity astrologers the AstroTwins.
The final room, "Dark Forest," was designed to resemble an enchanted forest. The blue-lighted room featured numerous tents that each housed nationally recognized tarot readers and psychics. Guests could sign up for a reading, and each guest left the room with a horoscope written by celebrity astrologers the AstroTwins.
Photo: Daniel Salemi
The forest room also had a game of chess that guests could play.
The forest room also had a game of chess that guests could play.
Photo: Samantha Deitch/BFA.com
In May, Endeavor Global Marketing helped Anheuser-Busch introduce Michelob Ultra Pure Gold as the presenting sponsor of the inaugural World Surf League Founders’ Cup of Surfing. The event was held at Kelly Slater Wave Company’s Surf Ranch in Lemoore, California—the first time such an event was competed on a man-made wave. Guests were able to watch the action from the surf deck, which was adorned with branded boards.
In May, Endeavor Global Marketing helped Anheuser-Busch introduce Michelob Ultra Pure Gold as the presenting sponsor of the inaugural World Surf League Founders’ Cup of Surfing. The event was held at Kelly Slater Wave Company’s Surf Ranch in Lemoore, California—the first time such an event was competed on a man-made wave. Guests were able to watch the action from the surf deck, which was adorned with branded boards.
Photo: Sepp Dasbach
HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create interesting, dynamic visuals.
HMR Designs extended miles of ribbons from 125 points on the ceiling. As guests moved around the room, the angles intersected to create interesting, dynamic visuals.
Photo: Francis Son
Each table served as a base for the ribbons, which were chosen in cool color tones to complement Frost's intimate lighting design.
Each table served as a base for the ribbons, which were chosen in cool color tones to complement Frost's intimate lighting design.
Photo: Francis Son
The tablecloths also had a web-like design, in keeping with the evening's 'Impact From Every Angle' theme.
The tablecloths also had a web-like design, in keeping with the evening's "Impact From Every Angle" theme.
Photo: Francis Son
The angular theme also extended to a display that featured bios of the evening's honorees.
The angular theme also extended to a display that featured bios of the evening's honorees.
Photo: Francis Son
Aerialist performers from Stage Factor entertained throughout the evening.
Aerialist performers from Stage Factor entertained throughout the evening.
Photo: BB Photo
The colorful, angle-based designs also extended to the striped stage backdrop, invitations, and gift boxes.
The colorful, angle-based designs also extended to the striped stage backdrop, invitations, and gift boxes.
Photo: BB Photo
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Before entering the museum, all guests had to complete a maze outside, which was constructed by Bayer Brothers Sets. Music, lights, and models dressed in mirror-covered body suits set the tone for the surreal evening.
Photo: VIM Studio
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
At the beginning of the night, V.I.P guests were directed to a downstairs speakeasy, which transformed the children’s portion of the museum into a Sherlock Holmes-inspired space with wine barrels and leather furniture. Glamorous snacks from Wolfgang Puck Catering were on hand, including a “Golden Egg” made from butterscotch pudding and milk chocolate cream, as well as mimosa cupcakes with gold liners.
Photo: Antonio Diaz
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
To enter the speakeasy, guests were given edible paper with the passcode; they were then instructed to destroy the paper by eating it. The papers were made from rice starch and potato starch, causing them to dissolve with moisture.
Photo: Antonio Diaz
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
The main event took over all five floors of the museum. Furniture by AFR and decor by Shag Carpet were chosen to complement the existing exhibits.
Photo: Antonio Diaz
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
On-theme activities were available throughout the event. In one area, the cocktail attire-clad guests could dissect squids and sharks. Other activity highlights included a crime lab, where experts helped guests solve a crime, as well as lie detector tests, optical illusion and augmented-reality stations, and cryptozoology trivia.
Photo: Courtesy of Perot Museum of Science and Nature
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
On the museum's second floor, Wolfgang Puck Catering presented a series of science-based food stations. One memorable highlight was a large centrifuge: Chefs put fresh figs inside and then turned on the machine, and the force of the spinning caused the seeds and denser part of the figs to separate from the juice. The juice was then served as a carbonated “beer” with lime. Educators from the museum were on hand to explain the science behind the concept.
Photo: Antonio Diaz
The fig beer was served out of test tubes, further tying into the science theme.
The fig beer was served out of test tubes, further tying into the science theme.
Photo: Antonio Diaz
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
A rotary evaporator also figured into a memorable drink option. The machine boils liquid at a low temperature, causing it to turn into a vapor before cooling back into a liquid. Chefs put in apple cider, reducing it over time so that guests could open a vial and smell natural apples in the vapor.
Photo: Antonio Diaz
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Wolfgang Puck Catering also offered 3-D food printing throughout the evening. Blinis were topped with the catering company's logo, along with smoked salmon and dill crème fraîche. “It was a fun play on science and engineering,” explained chef Drew Swanson.
Photo: Antonio Diaz
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Designers incorporated the theme of “intrigue” into all aspects of the event decor and entertainment, including the bars.
Photo: Antonio Diaz
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Throughout the event, mirrored furniture and chrome finishings were used to create illusions with the reflections, further tying into the theme. The Garden Gate provided flowers in rounded, clear vases.
Photo: VIM Studio
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
In a blind tasting sponsored by Texas-based Revolver Brewery, guests with given face masks embroidered with the word “Intrigue.” They then tasted everything from puffed Korean spiced shrimp chicharrones to espresso-dusted crickets, trying to guess what they were eating.
Photo: Antonio Diaz
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Every half hour, Wolfgang Puck pastry chefs hosted a live cake-decorating session. Mirror glaze was poured on the cakes, and finished with intricate decorations. The cakes were then displayed on a vertical display wall, and guests were given smaller versions to taste.
Photo: Antonio Diaz
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
For the rest of the catering, Swanson and his team opted for a series of seasonal small plates. “We’ve found over the years that it’s an easier way to provide variety, serving everything in a small two- to three-bite portion,” he said.
Photo: Antonio Diaz
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
One of the tray-passed dessert options was a chocolate-dipped toasted marshmallow with graham cracker dust and chocolate-filled pipettes.
Photo: Antonio Diaz
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don 'disguises' such as fedoras and spy glasses.
The evening ended with an after-party featuring a performance by Taylor Pace Orchestra, where guests were invited to don "disguises" such as fedoras and spy glasses.
Photo: Antonio Diaz
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Projected tessellations—geometric patterns found in nature—were displayed at the museum's entrance and exit.
Photo: Antonio Diaz
The Washington Ballet's Nutcracker Tea Party
The Washington Ballet's Nutcracker Tea Party

At the Washington Ballet's annual Nutcracker Tea Party, held at the National Museum of Women in the Arts in December, guests enjoyed a formal tea service in the ballroom, which was decorated with ballet-theme decor and balloons.

Photo: Joy Asico
UnMask Cancer Benefit
UnMask Cancer Benefit

In October at the Mandarin Oriental in Boston, Tyger Productions created a glam art deco atmosphere for the UnMask Cancer benefit, which supports the Dana-Farber Cancer Institute and the Jimmy Fund. Large 24-inch crystal spheres on tall gold pedestals punctuated the room, along with a waterfall curtain of cut crystal from above.

Photo: Courtesy of Tyger Productions
Cocina: A Dinner in Gairloch Gardens
Cocina: A Dinner in Gairloch Gardens

In September, Oakville Galleries and PCM Project and Construction Management presented Cocina: A Dinner in Gairloch Gardens, a six-course dinner benefiting the Oakville Galleries’ artistic and educational programming. Held on the 12-acre property along Lake Ontario, the dinner, catered by Victor Dries, was served al fresco on rustic harvest tables inside a tent, among the 15,000 blooms of the gardens. Rentals were provided by event sponsor Higgins Event Rentals.

Photo: Amelia Wood
The Crystal Charity Ball
The Crystal Charity Ball

The 65th annual Crystal Charity Ball, held at Dallas’ Hilton Anatole's Chantilly Ballroom in December, featured "An Evening in the Alps” theme. The decor included crystals, sparkling lights, trees and winter florals, fake snow, hanging lanterns, snowy mountain scenes painted on backdrops, and more; Tom Addis Productions Inc. designed the event. The ball raised $5.8 million for eight non-profit organizations that serve children.

Photo: Dana Driensky
South Coast Plaza’s Art, Excellence & Friendship Gala
South Coast Plaza’s Art, Excellence & Friendship Gala

In honor of its 50th anniversary, South Coast Plaza hosted the Art, Excellence & Friendship gala in October at the Segerstrom Concert Hall in Costa Mesa, California. The space featured a luxe black, white, and gold decor scheme with all-white floral arrangements, including cascading Phalaenopsis orchids as centerpieces. Local design company White Lilac handled the decor and florals.

Photo: BFA.com
Saint John’s Health Center Foundation 75th Anniversary Gala Celebration
Saint John’s Health Center Foundation 75th Anniversary Gala Celebration

In October, Saint John’s Health Center Foundation and Irene Dunne Guild hosted Providence Saint John’s 75th anniversary gala celebration, “The Future of Excellence in Personalized Healthcare,” which raised $1.4 million. Held at 3Labs in Culver City, California, the event, produced by JJLA, featured a homage to the Santa Monica pier with Ferris wheel rides and carnival snacks.

Photo: Michael Clifford Photography
MoMA PS1’s Back to School Benefit
MoMA PS1’s Back to School Benefit

In September, New York’s MoMA PS1 hosted its second annual benefit, which featured music, performances, and more than 20 artist projects inspired by college life. Guests roamed the halls of the public school turned museum, enjoying dining hall-like snacks and a dance party in the gym. Proceeds benefited MoMA PS1’s Annual Exhibition Fund.

Photo: Taylor McIntyre/BizBash
Hudson River Park Friends Gala
Hudson River Park Friends Gala

For the 19th annual Hudson River Park Friends Gala in October, Hudson River Park’s Pier Sixty was transformed into a lush, green wonderland, as a nod to the Hudson River Park itself. The New York City fundraiser raised $3.27 ​million, nearly $200,000 more than last year’s gala, benefiting the city’s riverfront park.

Photo: Simon Luethi
Colon Cancer Alliance’s Blue Hope Bash
Colon Cancer Alliance’s Blue Hope Bash

National non-profit the Colon Cancer Alliance hosted its annual Blue Hope Bash in October at the Andrew Mellon Auditorium in Washington. This year’s theme was “In This Together,” in which the evening’s host, NBC Weekend Today co-anchor Craig Melvin, shared the story of his brother who was recently diagnosed with Stage 4 colon cancer. The event raised $1.5 million.

Photo: Moshe Zusman
The Hats & Heroes Masquerade Ball
The Hats & Heroes Masquerade Ball

Benefiting Kids Beating Cancer, the Hats & Heroes Masquerade Ball, which was held at the Waldorf Astoria Orlando in September, featured a Phantom of the Opera theme, which was reflected in the dessert dishes. The event raised $850,000 for the Kids Beating Cancer pediatric transplant center programs.

Photo: Victoria Angela
The New York Aquarium’s Sip for the Sea
The New York Aquarium’s Sip for the Sea

The fifth annual Sip for the Sea, which supports the Wildlife Conservation Society’s New York Aquarium, featured sustainable food and wine pairings, along with the Tuck Room's signature Heizenberg Infusion tower, which contained apple cider infused with tea, late summer berries, and Japanese orange. Liquid nitrogen was used to chill it.  The event was held in September at the Central Park Zoo.

Photo: Hagop Kalaidjian/BFA.com
City of Hope’s Spirit of Life Award Gala
City of Hope’s Spirit of Life Award Gala

The City of Hope’s Spirit of Life Award Gala, which was produced by Namevents, featured decor inspired by a sunset with blue, yellow, and pink tones. The logo was brought to life by a ceiling treatment, which used oversized panels hung in the shape of rays. The event took place in November at the Barker Hangar in Los Angeles.

Photo: Line 8 Photography. All rights reserved.
Rethink Breast Cancer's Boobyball
Rethink Breast Cancer's Boobyball

Rethink Breast Cancer’s Boobyball fund-raiser featured a “Get Physical” theme, with organizers asking guests to don their best ‘80s and ‘90s workout apparel. The 16th annual event, which took place at Rebel in Toronto in October, incorporated a variety of retro details into the event decor, entertainment, and activities.

Photo: Ryan Emberley
The Smithsonian’s National Zoo and Conservation Biology Institute's 'Monkey Business Gala'
The Smithsonian’s National Zoo and Conservation Biology Institute's 'Monkey Business Gala'

The Smithsonian’s National Zoo and Conservation Biology Institute held its “Monkey Business Gala” in September in the Robert and Arlene Kogod Courtyard in Washington. The evening featured food stations from Africa, North America, Central and South America, Southeast Asia, and Asia, highlighting the regions in which the organization works to save species.

Photo: Courtesy of the Smithsonian's National Zoo
Basser Center's ‘Jean Bash’ Benefit
Basser Center's ‘Jean Bash’ Benefit

At the Basser Center for BRCA’s “Jean Bash” benefit—which raises funds for the BRCA gene-related cancer research center—David Stark riffed on the “genes” theme in the event’s decor. For example, folded denim jeans in a variety of shades were used to create a wall that was a backdrop for the event's photo booth. Jeans also were used to created a three-dimensional number five. The benefit took place in November at Cipriani Wall Street in New York.

Photo: Benjamin Lozovsky/BFA.com
Art Gallery of Ontario's Art Bash
Art Gallery of Ontario's Art Bash

The Art Gallery of Ontario’s inaugural Art Bash, held in November in Toronto, was inspired by the infamous parties of Andy Warhol’s New York studio in the 1960s known as the Factory. The dinner's floral mannequin head centerpieces, which were created by Fifth Element Group, were meant to be disruptive and evoke Warhol's head, with the flowers standing in for his white wig.

Photo: George Pimentel
The InterContinental Miami Make-A-Wish Ball
The InterContinental Miami Make-A-Wish Ball

For the 23rd edition of the InterContinental Miami Make-A-Wish Ball, Maxwell Blandford, the ball’s creative consultant, selected the theme of “Mystical Music Box,” a colorful celebration that drew inspiration from a variety of musicians, artists, and fashion designers such as Grace Jones, Andy Warhol, and Yves Saint Laurent. For example, a giant Warhol-inspired retro Brillo box served as a bar backdrop. The November event raised more than $2.3 million for Make-A-Wish Southern Florida.

Photo: Courtesy of Make-A-Wish Southern Florida
The Meridian Ball
The Meridian Ball

This year, the nonprofit organization Meridian International Center’s annual Meridian Ball, held at the Meridian House in October in Washington, featured a Latin-inspired design, including tropical flowers, cigar rollers, colorful paper cutouts, and a doughnut wall with Mexican hot chocolate. After dinner, guests headed to the dance floor, in a tent from Select Event Group that was decorated with papel picado (decorative Mexican craft paper cutouts) and rustic light fixtures.

Photo: Rodney Bailey
Sandy Hook Promise Benefit
Sandy Hook Promise Benefit

Sandy Hook Promise, an organization that seeks to prevent gun violence, held its inaugural New York benefit December 12 at the Plaza Hotel, commemorating the five-year anniversary of the mass shooting that killed 20 children and six educators at Sandy Hook Elementary School in Connecticut. The program honored former Vice President Joe Biden and PepsiCo Chairman and C.E.O. Indra Nooyi and featured a performance from singer Sheryl Crow.

Photo: Chance Yeh
To be admitted to the event, guests had to provide a product or service to a pediatric patient from one of two nearby hospitals.
To be admitted to the event, guests had to provide a product or service to a pediatric patient from one of two nearby hospitals.
Photo: Kate Pope Photography
Fifteen of the beneficiaries were able to attend the gala.
Fifteen of the beneficiaries were able to attend the gala.
Photo: Kate Pope Photography
Down To Earth Aerials provided performers for the gala. Everything—from the food to the bar to the DJ to the entertainment—was either provided by the vendor or paid for by a sponsor.
Down To Earth Aerials provided performers for the gala. Everything—from the food to the bar to the DJ to the entertainment—was either provided by the vendor or paid for by a sponsor.
Photo: Kate Pope Photography
Guests wrote notes to two of the children who were not able to attend the event.
Guests wrote notes to two of the children who were not able to attend the event.
Photo: Kate Pope Photography
Sweet Water Ices served Italian ice at the event.
Sweet Water Ices served Italian ice at the event.
Photo: Kate Pope Photography
The cocktail reception featured a custom, 32-foot bar adorned with vintage-inspired 'sundowner' drink signs. Elsewhere in the tent, burlap-wrapped food carts held appetizers. The bar was designed by Northern Decor and Logistics.
The cocktail reception featured a custom, 32-foot bar adorned with vintage-inspired "sundowner" drink signs. Elsewhere in the tent, burlap-wrapped food carts held appetizers. The bar was designed by Northern Decor and Logistics.
Photo: Alain Milotti
Guests had their cocktails and snacks in a plush lounge white lounge furniture. On the ceiling of the tent, pale blue and green light patterns mimicked the look of an African sky.
Guests had their cocktails and snacks in a plush lounge white lounge furniture. On the ceiling of the tent, pale blue and green light patterns mimicked the look of an African sky.
Photo: Alain Milotti
A photo op let guests don safari hats and pose in front of a green jeep.
A photo op let guests don safari hats and pose in front of a green jeep.
Photo: Alain Milotti
Guests who donated to the zoo got plush lions and zebras. In all, the gala raised $1.4 million for the zoo and its new Visitor Center.
Guests who donated to the zoo got plush lions and zebras. In all, the gala raised $1.4 million for the zoo and its new Visitor Center.
Photo: Alain Milotti
Jewell Events Catering's dinner began with a mini iceberg wedge smeared with Green Goddess sauce. A giraffe-shaped flatbread underscored the evening's theme. The main course was filet mignon and fire-grilled prawn; guests had strawberry-lemon tarts for dessert.
Jewell Events Catering's dinner began with a mini iceberg wedge smeared with Green Goddess sauce. A giraffe-shaped flatbread underscored the evening's theme. The main course was filet mignon and fire-grilled prawn; guests had strawberry-lemon tarts for dessert.
Photo: Alain Milotti
Tabletop decor included decorative turned rope, custom wood plinths, papyrus grass, and classic camping lanterns. Above diners, a starlight pattern appeared on the ceiling of the tent.
Tabletop decor included decorative turned rope, custom wood plinths, papyrus grass, and classic camping lanterns. Above diners, a starlight pattern appeared on the ceiling of the tent.
Photo: Alain Milotti
After dinner, guests retreated to a 'glamping' theme after-party. The custom 12-by-14-foot tents were filled with custom benches by Fragrant Design, as well as directors chairs and decorative lanterns. Each tent had a dedicated server for food and drink service.
After dinner, guests retreated to a "glamping" theme after-party. The custom 12-by-14-foot tents were filled with custom benches by Fragrant Design, as well as directors chairs and decorative lanterns. Each tent had a dedicated server for food and drink service.
Photo: Alain Milotti
In an exhibit entitled “Equalizer,” LED lights shift based on rates of taxation that guests select on a touch screen.
In an exhibit entitled “Equalizer,” LED lights shift based on rates of taxation that guests select on a touch screen.
Photo: Lane Dorsey
“The Future Is Wood” installation from Canadian home builder Great Gulf is intended to show that one of the oldest building materials in the world is also one of the most advanced.
“The Future Is Wood” installation from Canadian home builder Great Gulf is intended to show that one of the oldest building materials in the world is also one of the most advanced.
Photo: Lane Dorsey
Rosé Day L.A.
Rosé Day L.A.

The inaugural Rosé Day L.A. was held on June 9 at Saddlerock Ranch in Malibu, California. Headlined by Moët & Chandon, the Instagram-friendly daylong picnic was designed and produced by Ben Biscotti of 1iota Productions, Tony Schubert of Event Eleven, and hospitality veterans Bobby Rossi, Sylvain Bitton, JT Torregiani, and David Jarret.

Iron Chef Marc Forgione selected gourmet food trucks for the day, and DJs including Zen Freeman and Caroline D’Amore entertained the crowd from a booth constructed of on-theme pink crates.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame. 

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Another photo op featured hanging pink and white flowers. Floral Crush Studio provided flowers for the event. 

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Furniture from FormDecor and rentals from Town and Country added an appropriately pink touch to the outdoor event.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Moët & Chandon’s Rosé Imperial, Grand Vintage Rosé 09, and Ice Imperial Rosé were displayed as decor throughout the event. In addition, Forgione prepared a rosé-inspired menu for an invited group of celebrities and influencers; the Food Matters handled additional catering.

Photo: Line 8 Photography
Rosé Day L.A.
Rosé Day L.A.

Another stylish seating area was located next to a Moët & Chandon-branded Airstream trailer, which had pink and red florals cascading out of the windows.

Photo: Line 8 Photography
Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts

Le Méridien Hotels & Resorts is celebrating its French heritage all summer with Au Soleil: a Summer Soirée by Le Méridien. The global event series, which is taking place at the brand’s 100 hotels around the world, offers a Petit Plates menu with light, local fair, plus a soundtrack curated by Nouvelle Vague and backgammon games. Six varieties of rosé spritzers and aperitifs are also on the menu; options include the Campari Lavender Spritz, made with Campari, sparkling rosé, soda water, and lavender syrup.

Photo: Courtesy of Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts
Le Méridien Hotels & Resorts

Another drink on Le Méridien’s summer menu is the Royal Rosé: a mix of bourbon, Lilet Rosé, orange bitters, Peychaud bitters, and rosé champagne. 

Photo: Courtesy of Le Méridien Hotels & Resorts
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

In May, Kim Crawford Wines hosted a “Sip Into Summer” rosé soiree at Chateau Marmont in Los Angeles. An elegant gold and black step-and-repeat was adorned with bottles of rosé and a variety of pink flowers.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

The event served a variety of rosé-infused cocktails, including the “Rosé and Tonic”: a mix of Kim Crawford rosé, rose water, tonic, and lime. Wine bottles served as a simple—but eye-catching—bar backdrop.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines' "Sip Into Summer"
Kim Crawford Wines' 'Sip Into Summer'

Another creation was rosé sorbet. The team shared the recipe: Bring sugar and water to a boil and allowing it to simmer until the sugar dissolves. Cool and mix in Kim Crawford Rosé, then freeze in a loaf pan. Process in a food processor until its smooth, and then freeze again until it’s firm and ready to serve.

Photo: Stewart Cook/startraksphoto.com
Kim Crawford Wines Rosé Launch
Kim Crawford Wines Rosé Launch

Kim Crawford Wines also celebrated the pink wine at a rosé-theme celebration in June 2017 at the Beverly Hills Hotel in Los Angeles. Wine bottles served as understated—and on-brand—decor, strung from tree branches.

Photo: Chris Costello
Veuve Clicquot Polo Classic
Veuve Clicquot Polo Classic

The ninth annual Veuve Clicquot Polo Classic, held in June 2016 in New York, featured a rosé garden that offered guests bottles of Veuve Clicquot Rosé. Starr Catering Group created rosé-theme gourmet lunch boxes, which included kale salad, mini bottles of raspberry vinaigrette, Serrano ham sandwiches, and raspberry almond cakes.

Photo: Courtesy of Veuve Clicquot
Eatertainment Office Party
Eatertainment Office Party

When Toronto-based Eatertainment Special Events & Catering relocated its offices in July 2017, the company threw a summer bash with a rosé-theme room. In addition to featuring five varieties of the wine, all from Provence, France, the space offered a variety of pink macarons and a chandelier made of roses from Bloom Plus. 

Photo: Courtesy of Eatertainment
The Skylark
The Skylark

New York bar and lounge the Skylark is offering a customizable menu dubbed Rosé Your Way. Available on Wednesdays throughout the summer, the menu offers twists on traditional rosé beverages, created by head mixologist Johnny Swet. In the Frosé Your Way option, guests can order rosé mixed with St. Germain, cranberry juice, simple syrup, and lemon wheel, then choose between toppings including rosé gummies, seasonal fruit, or edible flowers.

Photo: Courtesy of the Skylark
The Skylark
The Skylark

The Midtown venue is also offering popsicles made with coconut sangria and Whispering Angel rosé. 

Photo: Courtesy of the Skylark
MillerCoors Brand Showcase at Distributors Conference
MillerCoors Brand Showcase at Distributors Conference

For its annual conference, which took place in March, MillerCoors partnered with AgencyEA to create an exhibit for 22 beer brands at the Austin Convention Center. The Crispin Rosé hard cider bar displayed bottles of the new cider against a backdrop of greenery with oversize hot pink letters that read "Rosé all day." A pink bar was situated under a giant teepee with pink florals.

Photo: Clint Brewer
WineSociety
WineSociety

WineSociety, a California-based wine producer that launched in April, offers canned wine in rosé, red, and white blends. The 500-ml cans are just shy of a full bottle, making it one of the few canned wine options that isn’t single-serving. The wine can be ordered online, and the packaging is designed to chill fast and be lighter than bottles, making it an appropriate option for outdoor summer events.

Photo: Courtesy of WineSociety
The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.
The festival's massive, Instagram-worthy installation displayed the name of the company looming over slides in different colors, which attendees could ride into a giant ball pit.
Photo: Brian Ach/Getty Images for PopSugar Play/Ground
A colorful, striped entrance hallway offered a popular backdrop for photos.
A colorful, striped entrance hallway offered a popular backdrop for photos.
Photo: Astrid Stawiarz/Getty Images for PopSugar Play/Ground
Attendees gathered at the festival stage for panel conversations and fitness sessions.
Attendees gathered at the festival stage for panel conversations and fitness sessions.
Photo: Monica Schipper/Getty Images for PopSugar Play/Ground
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