As part of Heineken's City Shapers global marketing campaign, the Dutch beer brand hosted a street art event at Underpass Park in Toronto on July 21. The event, which was produced by SDImktg, brought together three notable street artists—Jimmy Chiale, Whatisadam, and Hey Apathy—to use Heineken's color palette as inspiration to paint canvas streetcar replicas.
Fader Fort, the music publication's annual music showcase scaled back this year, moving its invite-only event in a smaller venue. The event, which is not affiliated with SXSW, announced the musical lineups for each day in the mornings. Toyota was a big presence this year, with activations produced by Anthemic Agency that centered on adventure. First, the car company set up a live car-painting with local artist David “Meggs” Hooke at the wristband pick-up in the Fair Market.
