Kinda Interesting

April 24, 2017
Bud Light
Bud Light

Bud Light hosted a daily “friendly hour” at its lounge in the Austin Convention Center with beers, phone-charging stations, and more. The decor included on-theme decals on bathroom mirrors.

Photo: Rick Kern/Getty Images for Bud Light
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WorldPride D.C. took place May 17-June 8.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Mykonos Pool Party
At the Pitchfork Music Festival, Heineken had a dome-shaped tent meant to represent a reinvented beer cooler. After having their IDs checked, guests entered the air-conditioned space to find open bars doling out the Dutch beer on tap. California-based Corso Communications produced the activation.
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water and cooling stations
The art collective Do Lab's colorful stage provided shade over fans and included strategically placed misters and flower-adorned water guns to keep guests cool in the desert heat.
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Contest ideas decorated trash cans
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
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Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
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