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May 26, 2017

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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

Thrive Booth Engagement Tactics Main Image

5 Unconventional Ways to Boost Engagement at Your Next Event

Kyle Glenn N Xt5 Ht Lmlg E Unsplash

How U.S. Event Planners Can Navigate Global Attendance Challenges

Experiential Marketing, Activations & Sponsorships

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."

In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.

5 Unconventional Ways to Boost Engagement at Your Next Event

With attention spans shrinking, it's time to shake up your event strategy.

Thrive Booth Engagement Tactics Main Image

How U.S. Event Planners Can Navigate Global Attendance Challenges

Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.

Kyle Glenn N Xt5 Ht Lmlg E Unsplash

Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC

The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.

CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.

What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.

20 Bold Event Entrances That Made a Lasting Impression

5 Tips for Producing Events in Real-World Locations

How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd

See How Fast Company Combined a Business Summit with a Black-Tie Gala

5 Music Event Trends Making Noise in 2025

Why Golf Is Suddenly the Coolest Brand Platform Around

See How Fast Company Combined a Business Summit with a Black-Tie Gala

The third annual event honored the brands featured on the publication's 50 Most Innovative Companies of 2025 list.

Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'

Event Production & Fabrication

5 Tips for Producing Events in Real-World Locations

From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.

On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.

Connect Spring Marketplace 2026 Is Headed to Louisville

The premier event for meetings, sports, and travel professionals will continue a successful partnership with Kentucky's largest city.

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How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd

The annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.

5 Booth Sales Mistakes to Avoid

Even experienced event teams face challenges. Here are five mistakes to avoid.

23914771 5 Booth Sales Mistakes To Avoid

Why Golf Is Suddenly the Coolest Brand Platform Around

Golf’s surprising resurgence is bringing new faces—and major brand partnerships—to the green.

Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event

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