Event Ideas

In the weeks leading up to Dreamforce, some Salesforce offices received a “Trailhead makeover” to get employees excited about the event. Sarah Franklin, center, is general manager of Trailhead at Salesforce and used the makeshift set to record a video previewing the conference that was shared on YouTube.

Salesforce C.E.O. Marc Benioff was one of dozens of keynote speakers at the event. To tie into the theme, wood logs lined the keynote stage and background decor evoked a forest setting.

Signage and decor around the 40,000-square-foot Customer Campground reflected the nature theme. Within this area, more than 400 companies that use Salesforce demonstrated their success stories, with more than 72 product demos and 288 workshop sessions.

The Farmers Insurance activation in the Customer Campground linked to the Trailhead theme: The display was based on a real Farmers Insurance customer’s claim about a bear that broke into a home. It was one of eight activations in the Campground produced by Sparks.

Outfits reminiscent of park rangers connected the event's support staff to the theme.

The new Trailhead Zone included hands-on training as well as photo opportunities and a game called Trailhead Quest, in which attendees completed activities for a chance to win prizes.

Signage around the event was designed to look like signage used in national parks.

Organizers designed Dreampark, located between Moscone North and South, to feel like a park, with hammocks, picnic tables with umbrellas, and bean bags. The area also included games, karaoke, music from more than 25 bands on two stages, volunteer opportunities, and viewing of the keynote sessions on large screens.

In the keynote theater, tree stumps served as end tables.

Various Salesforce mascots participated in the conference, including Codey, a bear associated with the Trailhead campaign.

In keeping with the theme, organizers offered single servings of s'mores mix as a snack each day in Dreampark.