Events | BizBash

Dreamforce 2024: How John Mulaney, Robot Dogs, and Relevant Programming Stole the Show

Yes, the comedian roasted the "Trailblazers," but the three-day event was full of other moments worth writing home about—especially for fellow event organizers.

Robot On Howard Street Dreamforce

How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It

Waste management is a major part of the outdoor retailer's sustainable event practices.

Hannah Johnson of Perennial Zero Waste has consulted on waste management for REI events since 2019.

Experiential Marketing, Activations & Sponsorships

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."

To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'

8 Things to Expect at IMEX America 2024

IMEX Group CEO Carina Bauer walks us through some of the best things to look forward to in Las Vegas.

Rent. Buy. Install. We Do It All

Insane Impact is the nation’s leading provider of LED screen solutions for rental, purchase, and installation.

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Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.

Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

In Plane Sight: See How These Airport Activations Engaged Travelers

8 Things to Expect at IMEX America 2024

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses

Event Tech Check: New Ways to Promote Events, Improve Networking, and More

Experiential Marketing, Activations & Sponsorships

In Plane Sight: See How These Airport Activations Engaged Travelers

Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.

The Macallan Colour Collection Pop-Up

Here's What's New and Notable in San Antonio Right Now

Alamo City is stepping up in the wake of major Texas destinations renovating their convention centers. We dive into recent venue and hotel openings, plus what's ahead.

San Antonio is known as a walkable convention center district thanks to its famous River Walk, which connects the convention center with hotels, restaurants, museums, attractions, and outdoor areas.

10 Spirit-Free Sips Perfect for Sober October

This Sober October, more attendees than ever want a 0% ABV drink. Here’s what bartenders, caterers, and brewers are offering.

Event Tech & Tools

Event Tech Check: New Ways to Promote Events, Improve Networking, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

On Sept. 6 and 7, Google Play elevated the fan experience at Zedd in the Park—a music festival held at Los Angeles State Historic Park—for its Play Points members. The Google Play Playground was a multilevel, 3,600-square-foot playground that offered a prime view of the main stage, along with interactive elements like glow-in-the-dark games, a dance floor, mini-golf, a photo booth, and an arcade station with a digital mini game that mirrored the real-life playground. A giant slide leading into a ball pit offered fans a fun way to return down to the festival grounds from the viewing platform. See more: See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

Opinion & Experts

Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards

Learn more about who will be judging submissions—and what they're looking for in a winning one.

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Experiential Marketing, Activations & Sponsorships

See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses

The e-retailer is visiting schools across the U.S. with its fun pop-up store experience.

The e-retailer's decked-out school bus is painted a pale pink.

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