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SaaStr Annual 2018

August 9, 2017
Lollapalooza
Lollapalooza

Summer-staple games—including ping-pong—were also readily available on festival grounds. 

Photo: Barry Brecheisen for BizBash
Toyota at Lollapalooza
Toyota at Lollapalooza

Toyota had two tents on festival grounds. In one area, known as "Cosmic Paradise Presented by Toyota," guests could pick up a Lite-Brite peg and embed it on a board on the side of a Toyota vehicle. Guests won different prizes depending on which color their pegs lit up in. 

Photo: Barry Brecheisen for BizBash
Toyota at Lollapalooza
Toyota at Lollapalooza

In Toyota's other tent, known as "Toyota Music Den," a doughnut etching experience took place in the trunk of a model car. Guests could take home the treats, which were emblazoned with messages—such as "Donut Give Up—Corolla"— written in powdered sugar.

Photo: Barry Brecheisen for BizBash
Jane Says at Lollapalooza
Jane Says at Lollapalooza

In another Jane Says challenge, guests used their body heat to try to win free T-shirt prizes from a frozen block of ice. 

Photo: Barry Brecheisen for BizBash
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