Concept and Ideas

The conference gift store was designed to look like a high-end retail space.

Attendees could order their gift through the conference app or on iPads provided by brand ambassadors in the store.

The Taste of Hilton party offered food prepared by 22 chefs from 12 Hilton properties around the world.

At the "Taste of Hilton" party, AgencyEA created spaces to reflect the regions represented by the food. In the India area, guests could experience a hookah lounge and see Bollywood performers.

In the Brand Showcase, guests could experience each of Hilton’s 14 concepts through hotel room-sized replicas of each property’s design and furnishings.

The general session stage was backed by 460 linear feet of screens using 2,050 panoramic LED panels.

For the closing party in AT&T stadium, attendees could test their ability to kick a field goal.

At the closing party, guests wore LED wristbands from PixMob that change color in sync with the performance by OneRepublic.