A giant red flower- and-fabric-covered dome constructed with 2,500 rosebuds, aged vines, and hanging amaranthus hung above a circular stage, where the evening's performances took place.
Best Dog Day Ever, hosted by the Dodo and Samsung, provided various activations for dogs and their owners to participate in. The event took place at Brookfield Place in New York June 9.
Photo: Group Nine Media
The ball pit was a popular activity for both the pups and their humans. Brand ambassadors used the Samsung Galaxy S9 to capture playful moments.
Photo: Group Nine Media
Paw- and bone-shaped pools were available for dogs to cool down in. Brand ambassadors used the S9’s slo-mo feature to capture splash moments.
Photo: Group Nine Media
Trainers from Who’s Walking Who took the pups through a mini obstacle course and taught their owners some training tricks.
Photo: Group Nine Media
Local groomers from Groomit gave dogs blowouts and little trims, primping them for either a glam or low-light photo shoot.
Photo: Group Nine Media
Owners could choose from a selection of props to dress up their dogs, and brand ambassadors demonstrated the portrait ad low-light feature of the S9 by taking photos of the pups.
Photo: Group Nine Media
The Instagram-famous Rosenberg the Dog attended the event with his owner, Topher Brophy. Other dog celebrities who were onsite to take photos with guests included Doug the Pug and Winston the Corgi.
Photo: Group Nine Media
Each dog and human was offered a frozen vanilla custard with a peanut butter swirl treat by Shake Shack dubbed a Pooch-ini. Tartinery also provided an assortment of tartines as well as iced coffee and fresh juices.
Photo: Group Nine Media
Guests received a bone-shaped, Dodo-branded, custom-engraved dog tag as a souvenir.
Photo: Group Nine Media
DJ Kasey Berry added to the summer vibes of the event with upbeat music selections.
Photo: Group Nine Media
Each guest left the event with a branded doggy neck scarf, hero cape, and poop bag dispenser.
Photo: Group Nine Media
Similar to a "people" event, the dog guests received their own flower crowns.
Photo: Courtesy of Urban Decay
Each dog in attendance received a custom bowl with its name. About 15 owners and their dogs attended the event.
Photo: Courtesy of Urban Decay
Branded swag, included poop bags with humorous labels, was up for grabs.
Photo: Courtesy of Urban Decay
Other takeaways that doubled as on-theme decor included tennis balls, leashes, portable water bowls, and sanitary wipes.
Photo: Courtesy of Urban Decay
An assortment of gourmet doggie treats was available for nibbling.
Photo: Courtesy of Urban Decay
The space was filled with dog beds and toys.
Photo: Courtesy of Urban Decay
ASPCA’s Bergh Ball
David Beahm Experiences, in collaboration with decor chair Robin Bell, handled the design of the American Society for the Prevention of Cruelty to Animals’ 21st annual Bergh Ball, which took place in April at New York’s Plaza Hotel. The event’s theme, “Diamond in the Ruff,” was apparent in the table centerpieces, which included structural representations of dogs with sparkly collars.
Photo: Nicholas Hunt/Getty Images for ASPCA
Adults and celebrities played chess with life-size pieces.
Photo: WorldRedEye.com
