Diet Coke’s activation was split into sections based on the soda company’s new flavors. An orange area included a photo booth with an orange pool float background and props, the ginger/lime area hosted the DJ and dance area, and the mango area featured a hot sauce tasting.
To celebrate its new mermaid drama series Siren, Freeform partnered with Popsugar to host the “Mermaid Museum” from March 22 to 25 at Goya Studios in Los Angeles. The event, which was produced by Gold Sky Productions, had a photo op that included an underwater garden complete with seaweed, anemones, and a column of air bubbles. When shared on social media, the image was turned sideways so attendees looked as if they were swimming with mermaids.
In order to pick up a free PacSun denim jacket, guests had to work their way through an activation that featured the clothing company's logo and products worked into photo-friendly backdrops.
For its fourth annual ZOEasis style retreat, the Zoe Report brought a Marrakech theme to life with cozy floor cushions and a striking array of Arabic style lanterns at the Parker Palm Springs.
A gallery wall decorated with nods to motorcycle culture, denim, and the West Coast helped to visually evoke the brand's ethos.
A photo op from event sponsor Citi featured branded bowls attached to a greenery wall. Forks, knives, and spoons were used as additional decor. The Los Angeles Times' in-house events team produced the Night Market event.
A greenery wall, which was created by B Floral and decorated with gold records, provided a backdrop for photo ops inside the viewing deck area.
The team created several Instagram-friendly moments throughout the day to take advantage of the Malibu location. In one area, guests could pose inside of an oversize frame.
The inaugural Rosé Day L.A. took place June 9 at Saddlerock Ranch in Malibu. The event, which was produced and designed by Event Eleven and 1iota Productions, featured Instagram-friendly moments including an oversize pink frame with massive bouquet of pink florals. The event was headlined by Moët & Chandon.
