BMB's Launch

The museum, which is open April 5 to May 31 at a vacant space in Williamsburg, welcomes guests with a colorful balloon installation. The museum's preview for media and influencers took place March 29.

The Dream Machine's first room, "On Cloud 9," is designed to make guests feel as if they're walking through clouds. Rows of blue bulb lights were strung on the rooms walls and ceiling to create the effect of a sky, and clouds created with cotton were placed at different heights.

The second room features a fog machine that emits pink bubbles, which burst into mist when popped.

The third room is a hallway in which various props, framed illustrations, and furniture are all black and white. The hallway is a nod to the fact that some people only dream in black and white.

The fourth room, "Spin Cycle," resembles a neon-lit laundromat. A hidden space located behind the dryer replicas is a metallic room inspired by the popular art exhibit "Yayoi Kusama: Infinity Mirrors." "Each room was inspired by common dreams and millennial culture. Laundromats are big part of living in New York. It was our way of playing tribute to our launch city," said Solomon. "Additionally, if you look up laundromat photoshoot [online], you’d be surprised to find that it’s a 'thing.' But how you make a neon-lit laundromat more than just that is where the secret door to infinity comes in, and the cotton candy comes out of a washing machine."

Blessed Kabasu, a New York-based actor, served guests cotton candy out of washing machines. Kabasu was one of a number of staffers dressed as "dream technicians," who wore blue uniforms at the museum's media preview.

The laundromat features a neon sign that riffed off the theme of the room and the pop-up's overall motto of encouraging guests to take photos and share them on social media.

After leaving the laundromat, guests pass through a blue-lit room with a neon sign that reads "Follow your dreams."

The next room is a hallway lit in rainbow, neon colors, which change with a lighting effect that's supposed to make guests feel like they're shrinking as they walk through.

The end of the rainbow hallway leads to a room painted in blue that has a ball pit filled with 38,000 balls. The ball pit was designed to make guests feel like they are underwater in a pool. Solomon said the ball pit, which is a common experience at pop-up museums, was inspired by the dream of breathing underwater.

The second-to-last room is a psychedelic garden, lit in shades of green and pink, which showcases plants decorated in vinyl stickers. "Plants are in," said Solomon. "I’m not saying they were ever out, but the more greenery in your home, coffee shop, breakfast spot, or office, the better. Again, it couldn’t be just plants, so the question became, “What would plants look like in your dreams?”

The final room, also inspired by "Yayoi Kusama: Infinity Mirrors," has guests walk through a series of metallic streamers to reach the end of the museum. The streamers create a sensation that guests might never reach the end.

Guests are invited to sign or write about their experience on a chalkboard.