L’Oreal Professionel hosted a one-night consumer pop-up on June 7 at the Symes in Toronto. The event celebrated hair trends of the summer and offered guests professional hair-styling sessions, YSL Beauty makeup tips, and a pop-up shop. The event was produced by Tim:Tam and featured a pink and white color scheme.
Josh Cellars partnered with the gift-giving app Giftagram to host a Father’s Day pop-up shop June 13 to 15 at Grand Central Terminal. The pop-up, which was produced by Bait Shoppe, was designed to resemble the garage of the wine brand's founder Joseph Carr. A step-and-repeat featured the brand’s elegant cursive logo surrounded by a variety of items such as garage tools and license plates. Cirstobal Valecillos served as the creative director for the pop-up.
A custom engraving station allowed guests to take home bottles of wine with personalized Father’s Day messages.
Ace Brand, which specializes in bandages and adhesives, hosted a family-friendly activation June 6 in New York's Washington Square Park to celebrate its 100th anniversary and National Get Outdoors Month. The activation had a “visitors center” pagoda, which offered virtual-reality headsets that transported guests to U.S. National Parks. The event was produced by Hunter Public Relations.
The activation had 3-D photo vignettes that depicted different parks including Sequoia National Park.
Tasting Table’s Lobster Rumble took place June 7 at the Brooklyn Expo Center. Attendees could vote for their favorite lobster roll by placing poker chips in a wall that displayed the names of each vendor.
Gwyneth Paltrow hosted the third edition of Goop’s wellness summit June 9 at 3Labs in Culver City. The event’s step-and-repeat featured the name of the event in white cursive letters against a backdrop of leaves and fruit including oranges, grapefruits, kiwis, and grapes. Floral company Bloom & Plume created the welcome wall, and the event’s overall design was handled by Agenc.
The 20th anniversary of the Power Plant Contemporary Art Gallery’s fund-raiser took place May 31 in Toronto. The event, which had a risqué traveling circus theme, featured a "Vegan Huntress Club" station where guests could shoot a crossbow into a line of unsuspecting fruits and vegetables.
FX celebrated the premiere of its new series Pose by hosting an authentic 1980s queer ball on June 2 at Harlem Parish. The event, which was produced and designed by BMF Media, featured a bar that served on-theme cocktails and displayed a neon library and 20-foot LED ladder.
The sparkling water’s branded lounge included seating, a balloon-adorned photo booth backdrop, free samples, and a ball pit for creating shareable gifs.
The hair brand Göt2b was on on site offering free styles like classic braids and funky knots to festivalgoers. ESP Camera was on hand to snap Polaroids of the finished ‘dos.
A greenery wall, which was created by B Floral and decorated with gold records, provided a backdrop for photo ops inside the viewing deck area.
For the fourth year in a row, Tequila Don Julio was on site, serving up craft cocktails via a 1967 vintage Airstream Speakeasy. And for the second year in a row, the tequila brand teamed up with restaurant review site Infatuation for the #AgaveAndEEEEEATS happy hour at the festival’s "Best Kept Secret" area. The space featured a swing set photo booth and the Tequila Don Julio vintage pick-up truck.
