One of three stage areas—dubbed Hustle Hall—was designed as a theater in the round, allowing guests to get closer to the speakers. In the front row were couches and lounge chairs. "It’s really inviting; people wanted to hang out there for hours," said Balestrieri.
Photo: Ben Draper
Sponsor Sephora Collection promoted its new Instagram-inspired lipstick collection by creating eye-catching video booths with question prompts where women could share personal stories.
Photo: Ben Draper
One of the video booths was built around a new lipstick called “Lady Business.” Guests sat at a desk and faced a mirror to record their stories, which were then shared on social media.
Photo: Chris Swoszowski
Secret sponsored the Girlboss Radio Podcast booth, where the day’s speakers were interviewed. Attendees were invited to drop a question in a box outside the booth.
Photo: Chris Swoszowski
The on-site Codelabs allowed attendees to get hands-on coding experience at kiosks. The event also included Sandboxes, which were dedicated spaces to learn about and test Google’s latest products and platforms.
Photo: Courtesy of Google
As in previous years, the conference incorporated music-festival-inspired elements, such as oversize Jenga and Checkers games.
Photo: Courtesy of Google
