SAP is inviting customers to record testimonials in enclosed booths on the show floor.
Photo: Courtesy SAP
Lounges on the expo floor were used for overflow seating during keynote sessions.
Photo: Courtesy of Dell
At the 2012 P.G.A. Merchandise Show, Cobra Puma Golf had a booth created by CEP Exhibit Productions, Inc. with a playful two-story structure. The ground floor served as a meeting space, while the top floor included the entrance to a slide that ended in a pit of orange balls.
Photo: Claire Pacelli for BizBash
For the 2012 North American International Auto Show in Detroit, Ford worked with Imagination (212.813.6400, imagination.com) to debut the Ford Blue Oval Card, an R.F.I.D.-enabled card. On-site the cards, which guests preregistered for online, could be used to save content to download later via a personal Web page. The booth also featured a 20-foot-tall elevator that brought guests up into “The Cloud,” a 360-degree cinema experience that offered a look at the future of in-vehicle cloud computing.
Photo: Courtesy of Imagination
