A photo booth, which incorporated the wallpaper pattern from the series, invited guests mirror the poses of the characters featured in promotional images. Guests were also given bouquets to take home.
Absolut celebrated its red, white, and blue limited-edition bottle with an event on July 19 at Hudson Mercantile in New York. Guests were invited to pose in a 20-foot cocktail glass, which was built in front of a billboard featuring the vodka brand’s bottle and promotional campaign. The event was produced by MKG.
The event featured numerous Instagram-friendly moments, including a neon bottle-shape event entrance. For every photo posted using the hashtags #AbsolutAmerica and #Promotion, the brand donated to Keep America Beautiful, a community improvement nonprofit organization.
Bacardi celebrated the first day of summer with its Sound of Rum kick-off event with Major Laser, which celebrated the music of the Caribbean islands and featured rum cocktails and on-theme installations by local artists. The event, which was produced by Mosaic, displayed a fresh fruit stand with Bacardi branding, inspired by Caribbean street markets. The event took place at Hubbard’s Cave in Chicago.
Guests could pose in front of a neon sign that displayed the rum brand’s bat logo.
A reflective structure adorned with orange florals provided guests with an Instagram-worthy photo op.
The event featured a photo-worthy floral tunnel created by floral designer Jeff Leatham.
