In early June, Louis Vuitton opened up a pop-up store in the Miami Design District dedicated to its official World Cup collection. The store welcomes guests with a hexagonal structure that resembles the World Cup ball includes a reflective interior surface for snapping selfies.
The ninth edition of the online-video convention took place June 20 to 23 at the Anaheim Convention Center. To celebrate the original MTV Cribs franchise but add a modern, D.I.Y. twist, MTV tapped creative agency MKG to design an eye-catching, interactive booth built for social media. The space was designed to resemble a house, with a kitchen, a living room, and a second floor that offered a unique view of the convention center. Rock Steady contributed scenic design to the booth.
Facebook’s consumer booth featured a series of rooms where fans could pose with on-theme backdrops and props. One photo booth featured the brand’s signature blue and thumps-up icon, while others had 3-D emojis.
Twitter worked with Los Angeles-based event agency The Say OK for its lounge, which featured multiple rooms designed in monochromatic colors. The green area, which also included branding for influencer network Niche, featured a rounded entrance lit with neon. A series of Twitter and Niche icons formed on-theme decor on the wall. Each colorful room featured props, furniture, carpets, and pillows that matched the color scheme.
For the launch party for Tiffany & Co.’s Paper Flowers collection, which took place in May at its flagship store and other locations in New York, a vehicle in the brand’s signature blue color featured a variety of florals that popped out of the hood. The florals, arranged by Angel Salazar Design, were French tulips, coral charm peonies, hanging amaranths, purple lilac, white delphiniums, green viburnum, garden roses, pear blossoms, gloriosa lilies, paper grass, and yellow solidago. The event was designed by Mission, while Levy NYC Design & Production handled lighting, audio, and video.
For the inaugural Rosé Day L.A., which took place in June at Saddlerock Ranch in Malibu, California, 1iota Productions and Event Eleven partnered to produce a rosé-theme festival with numerous Instagram-friendly installations. A Moët & Chandon-branded Airstream trailer had pink and red florals cascading out of the windows. Floral Crush Studio provided flowers for the event.
Paint company Behr chose Blueprint S470-5 as its “Color of the Year,” and celebrated the color with a pop-up shop that took place in August in New York. The pop-up, which was built by experiential marketing agency Trigger House, featured oversize paint brushes and a wall to showcase the mid-tone blue.
The 11th annual New York City Wine & Food Festival took place October 11 to 14. At rooftop events on Pier 92 throughout the weekend, Capital One served what may have been the festival’s most Instagrammable treat: the Cloud Cone. The dessert consisted of an ice cream cone wrapped in blue or pink cotton candy, with a choice of toppings. Attendees could take pictures of their cone in a Capital One-branded box. The cotton candy was wrapped by Spin Spun All Natural Confections. IMG Live produced the activation.
Online outerwear retailer the Arrivals partnered with Dyson to open an interactive, futuristic retail store on October 13 at a vacant space in New York. The pop-ups main activation was an installation that combined a bounce house and a wind tunnel, where 30 Dyson Supersonic hair dryers propelled 13 liters of air per second, enough to keep a coat afloat. Lotte van Velzen led the design and build of the space.
