fashion

Roots invited members of the press and influencers to an immersive fashion show that featured live and digital models wearing holiday catalog items against the backdrop of animated Canadian landscapes. Guests could use an app on their phones to purchase items seen on the runway.

Aldo worked with Refinery29 to create “Love Walk,” a glowing runway surrounded by a coiled structure covered in nearly 250 shoes and pulsing light. The walls featured messages inspired by the brand's fall campaign.