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Step and Repeats

August 2, 2018
The Better Skin Company had one of the more memorable booths, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.
The Better Skin Company had one of the more memorable booths, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.
Photo: Zack Whitford/BFA.com
Retailer Sally Beauty had a carnival-theme booth complete with acrobat performers, games, and a miniature Ferris wheel of products. A branded photo backdrop featured illustrated black and white hair with red combs; guests sat in a spinning hoop to get their photos taken. The activation was designed and built by Conversate Collective.
Retailer Sally Beauty had a carnival-theme booth complete with acrobat performers, games, and a miniature Ferris wheel of products. A branded photo backdrop featured illustrated black and white hair with red combs; guests sat in a spinning hoop to get their photos taken. The activation was designed and built by Conversate Collective.
Photo: Zack Whitford/BFA.com
MAC Cosmetics embraced the brand's colorful style with a large, eye-catching booth. Signage and decor promoted how the brand is for all 'races, ages, and genders,' represented by a series of larger-than-life hands of various races holding lipsticks. Attendees could pose with shirtless male models who were covered in colorful paint—one of several Beautycon booths featuring shirtless men.
MAC Cosmetics embraced the brand's colorful style with a large, eye-catching booth. Signage and decor promoted how the brand is for all "races, ages, and genders," represented by a series of larger-than-life hands of various races holding lipsticks. Attendees could pose with shirtless male models who were covered in colorful paint—one of several Beautycon booths featuring shirtless men.
Photo: Zack Whitford/BFA.com
Shhh Silk, which creates silk pillowcases designed for better skin and hair, worked with Balloon Celebrations to create a sleek photo backdrop of silver and white balloons. Extra balloons were on hand for guests to throw in the air, making for memorable photo ops.
Shhh Silk, which creates silk pillowcases designed for better skin and hair, worked with Balloon Celebrations to create a sleek photo backdrop of silver and white balloons. Extra balloons were on hand for guests to throw in the air, making for memorable photo ops.
Photo: Zack Whitford/BFA.com
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Target Beauty used swings in its booth, which the brand tapped MKG to design. Oversize paper flowers in shades of orange, yellow, and red filled the area.
Photo: Jakob Layman
Another area of the Target Beauty booth offered animated gifs; guests posed as flower petals fell around them.
Another area of the Target Beauty booth offered animated gifs; guests posed as flower petals fell around them.
Photo: Jakob Layman
Kiss Cosmetics had a simple but on-theme backdrop for photos, featuring hanging paper lips.
Kiss Cosmetics had a simple but on-theme backdrop for photos, featuring hanging paper lips.
Photo: Claire Hoffman/BizBash
CoverGirl's booth included a photo backdrop made from angled neon lights that changed color.
CoverGirl's booth included a photo backdrop made from angled neon lights that changed color.
Photo: Zack Whitford/BFA.com
Many guests walking around Beautycon sported glittery hair and skin, which they got from Beauty Creations' in-booth Glitter Bar. The booth also featured a photo area with colorful balloons and a lifeguard stand.
Many guests walking around Beautycon sported glittery hair and skin, which they got from Beauty Creations' in-booth Glitter Bar. The booth also featured a photo area with colorful balloons and a lifeguard stand.
Photo: Claire Hoffman/BizBash
Revlon offered a simple photo backdrop made from eyeshadow palettes.
Revlon offered a simple photo backdrop made from eyeshadow palettes.
Photo: Zack Whitford/BFA.com
Aveda promoted its new Cherry Almond shampoo and conditioner with an eye-catching booth featuring a cherry blossom tree. Guests could pose on a swing underneath the tree.
Aveda promoted its new Cherry Almond shampoo and conditioner with an eye-catching booth featuring a cherry blossom tree. Guests could pose on a swing underneath the tree.
Photo: Claire Hoffman/BizBash
Angel Fruity Fair, a new perfume by Mugler, also had a carnival-theme space where guests could pose in a roller coaster car.
Angel Fruity Fair, a new perfume by Mugler, also had a carnival-theme space where guests could pose in a roller coaster car.
Photo: Claire Hoffman/BizBash
When attendees first entered the convention, they were greeted by a larger-than-life DJ booth in the shape of a neon boombox—which also created a memorable backdrop for photos.
When attendees first entered the convention, they were greeted by a larger-than-life DJ booth in the shape of a neon boombox—which also created a memorable backdrop for photos.
Photo: Owen Kolasinski/BFA.com
Beautycon's own displays promoted acceptance and empowerment, with signage about welcoming all races, genders, ages, sexual orientations, and more—'all unicorns,' as organizers worded it. To further that theme, a Beautycon booth featured unicorn sculptures that guests could pose with.
Beautycon's own displays promoted acceptance and empowerment, with signage about welcoming all races, genders, ages, sexual orientations, and more—"all unicorns," as organizers worded it. To further that theme, a Beautycon booth featured unicorn sculptures that guests could pose with.
Photo: Zack Whitford/BFA.com
A colorful backdrop for Rimmel London featured streamers in various shades of red and gold.
A colorful backdrop for Rimmel London featured streamers in various shades of red and gold.
Photo: Claire Hoffman/BizBash
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